Types of Link Building You Should Know About

Link building is an essential aspect of SEO that amplifies your website authority and online presence for better ranking in search engines. Let’s learn more about each of the different types of link building services and how they can enhance your skill set, enrich your strategy, and get you real results:

1. Guest Posting Services

This means writing articles for other reputable websites to direct some of that authority back into the website you want to be ranked. In return, this method boosts your SEO and forces you to become a recognized expert in your field. Prioritize high-domain authority sites with an audience that is likely to be interested. Produce well-written content on relevant topics — otherwise the host site will likely not see any reason to link back to you anyway.

2. Broken Link Building

Broken link building focuses on finding and fixing broken links on relevant websites by offering your content as a substitute. This can be done by:

• Identify broken links: Use tools like Ahrefs or SEMrush to locate broken links on sites within your industry.

• Prepare suitable content: Plan out the type of (suitable) supporting content that you need to append to your website as per the broken link’s topic.

3. Resource Page Link Building

Resource pages list valuable links on specific topics and are excellent for building backlinks. To leverage this method:

• Find relevant resource pages: Search for resource lists in your industry that might benefit from your content.

• Create valuable content: Ensure your content is comprehensive and adds value to the existing list.

• Outreach: Contact the page owners to suggest including your content in their resource list.

Resource page link building can drive targeted traffic and improve your site’s SEO performance over time.

4. Skyscraper Link Building

The skyscraper technique also referred to as writing for larger content wins involves the creation of better-performing and outperforming overall highest-ranked content. How to implement this method:

• Find the highest content: Look for high-ranked content with a lot of backlinks.

• Generate additional enhanced content: Content that is more detailed, or current and offers greater value.

• Outreach to linkers: Contact sites that link to the original content and suggest your improved version.

This technique helps attract high-quality backlinks and can significantly boost your content’s visibility.

5. Editorial Links

When other sites refer to your content, you have earned editorial links. Here is how you can get those very same links:

• Create great content: Publish authentic, informative, and valuable content.

• Cultivate relationships: interact with industry influencers, bloggers, and journalists.

• Get you in the news: Build linkable PR assets such as press and editorial links.

Editorial links are extremely powerful because they come with real endorsement and make your SEO authority sky-high.

6. Directory Submissions

Directory submissions refer to listing your website in other similar online directories. While somewhat inadequate compared to other methods, they can still be handy:

• Prioritize reputable directories: Opt for high-quality and strong domain authority (DA) of reliable online directories.

• List with correct information: Make sure your record has proper business details and exact keywords.

Through directory submissions – These can assist with long-term backlink establishment and subsequently affect your site’s SEO.

7. Social Media Link Building

Social media link building involves promoting your content across various social media platforms. Although these links are often nofollow, they can drive significant traffic and increase content visibility. Share your content on platforms like Twitter, Facebook, LinkedIn, and Instagram to engage with your audience and attract potential backlinks.

Conclusion

Understanding and utilizing different types of link building services can greatly improve your site’s authority and search engine rankings. From guest posting and broken link building to skyscraper techniques and social media promotion, each method offers distinct advantages. By effectively applying these strategies, you can enhance your online presence, attract valuable backlinks, and achieve better SEO results.