What Christoforo Taught Us About Communications in Business
Where others drop the ball, we can learn from their mistakes, and while there's no doubt that Christoforo certainly did, others had their hand in it as well. The good news is that we can all learn from their horrible examples!
Top Things To Consider When Planning A Business Marketing Strategy
If you have a business, you’ll understand the importance of marketing. You have to promote your business if you want to have customers. Here are the top things to consider when planning your marketing strategy: Target Market The first thing you have to think about is your target market. Who are the people most likely to want a piece of your business? Normally, you can decide this based on what your business does. Look at the products and services you offer, and think who they appeal to the most. Once you’ve got your target market, you should focus all your attention on them. Your marketing strategy should aim to promote…
5 Easy Steps to Doubling Your Online Sales
Boost your sales: strengthen value proposition, improve call-to-action, write compelling copy, collect emails, ensure website can handle traffic.
5 Practical Ways to Check If a Website Is Legitimate
While we often feel safe browsing online from the comfort of our home or office, the worldwide web is not necessarily always a nice safe place. There are plenty of wonderful websites and companies online that provide us with quality service and ensure that they will keep our information safe. Unfortunately, not every site works this way.
Why Spam Facebook Likes Should be Avoided Like the Plague
Having a lot of likes on Facebook can appear to be a good thing. All kinds of businesses implement complex strategies just to get their audience to click on the like button. This must mean that likes are an indication of popularity, right? So how could having more likes be bad?
Successful Advertising Tips for Your Business
If you want your business to succeed in today’s rough economy, one of the more important things you will have to take care of is advertising. Advertising is the thing that can help your business flourish, or it can be the thing that can destroy it completely, but however you look at it, it is the only way to reach your customers and present to them your products and services. Regardless of whether you run a big or a small business, advertising is essential in order to succeed, and a good marketing campaign will encourage an average consumer to take action, and become interested in your product. There are couple of…
Key Cloud Hosting Solutions for Small Businesses
Cloud hosting is the new buzz in the arena of technology. It has turned out to be one of the most practical and effective solutions for hosting a small business website. The major reason behind this is that these web hosting solutions can fit your budget and needs well. It is a “Software as a Service” model that can let a small business save significant amount of IT cost. You just have to outsource the maintenance of your hardware and software for hosting your website. All the headaches related to managing your IT operations, hardware and software updates and personal costs will no longer bug you. With cloud hosting, you…
Tips for Search Engine Optimization
The SEO game has changed drastically over the last couple years and it left many digital marketers frustrated. Climbing search engine rankings within a week or two is now a thing of the past. Today's digital marketing world reflects marketing in the real world.
How to Make Technical Information More Digestible for Your Audience
Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…
5 Simple Strategies for Your Business Online Boost
It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…
What Makes a Good Slide Banner?
Screenshot of Nike’s Slide Banner. One of the best ways to attract customers to your products or services is with proper banner design and placement. Banner advertisements are one of the most relevant ways to market on the Internet. To get business online, you need to make potential customers react in some way. Why a Slide Banner? To get more clicks, do not create a static banner. Studies show that banners that slide, or move in some form of animation attract much more attention than a static one. Create an engaging banner ad that grabs your potential customers and forces them to click on one the images of your products…
Streamlined Modern or Realistic Traditional? The Difference Between Skeuomorphism and Flat Design
Graphic design has come leaps and bounds in the last decade thanks to exciting developments in technology and software. Relatedly, web design has incorporated these updates as well, offering website designers many more tools to work with when creating new web pages. Some of these trends still have the jury out on their utility and durability in the competitive market of web design.
