• Business Meeting Laptop Newspaper
    Internet

    5 Economical Ways to Promote Your Business on the Web

    Seeking out of the box ways to market your business that doesn’t burn a hole in your pocket? Well, you are at the right place! Imagine promoting your online business using the conventional methods like event organizing, brochures, and pamphlets. Sounds weird, right? Thanks to the internet marketing that has provided enough room for promoting businesses.

  • Online Shopping Cart
    Security

    What is Penetration Testing and How Does it Help Ecommerce Sites?

    In this day and age, pretty much every self-respecting business will have at least a minimal online shopping service. As traditional ‘bricks and mortar’ stores are gradually being shunned in favour of buying goods online, retailers large and small should consider taking every precaution to protect themselves and their customers. Much like they would with a physical store, basically.

  • Simply Removals Example
    Marketing

    5 Examples of Psychology on Landing Pages

    As a digital marketing company we spend a lot of time studying conversions rates and testing theories out to see if conversion rates can be improved. One of the areas we’ve had most success with is applying psychological principals to how the landing page is design and the type of content that is added to the page. The human brain is a wonderful thing and it’s amazing how much power there is in psychology. Online marketing has evolved rapidly over the past few decades and so have the way customers interact with websites. With years of research and surfing the web, customers are now immune to a lot of traditional…

  • Website Resources. Photo by Serge Kij. License: CC BY 2.0.
    Online Business

    How to Build Trust on Your Website in 3 Surprising Steps

    Do you get a decent amount of visits to your site but your Google Analytics report says they leave on the page they visited you on? Ouch. That’s not good news. The bottom line for most websites is an increase in business. More customers through your doors, buying your products, telling others about your services, etc. If viewers leave on the first page, you aren’t hitting any of these goals. You want a website that converts. The term is a “high-converting website.” Kind of like those old evangelical meetings that converted all the people under their massive circus tents. Everyone that walked in—walked out a believer. How do you get…

  • Laptop Google
    Online Business

    Does Your Business Need A Multilingual Website?

    The Internet is probably the only technology that had such a huge impact on the way we used to see the world. Even more, it had a permanent effect on the way we do business and understand to buy products or search for information. Due to the new technologies and fast Internet, the lines that used to separate countries and continents are now blurred and the commerce is free to happen wherever in the world. Even more, a transaction could happen between any two people or entities regardless of their location. This means that businesses have the possibility to develop globally without facing too many obstacles. Even so, this doesn’t…

  • iPad Mobile Marketing
    Marketing

    Five Mobile Marketing Tips to Drive Sales

    Sales can be affected, and mobile marketing is incredibly effective at impacting serious business environments. While sales driving requires time, patience and persistence, mobile access can navigate the hurdles recognized by the professionals. If you seek outreach, communication and success, look no further. Check out the following tips to drive sales, gain conversions and promote future growth. Tip One: Be Conservative with Email Outreach Email marketing remains one of the business world’s strongest resources, but it should be used carefully. Utilize a sharp mobile email program, but use decisive selling strategies to target the right consumer. The mobile user’s mobile inbox is crowded, and it takes a long time to…

  • It Is Marketing
    Marketing

    How Can Businesses Benefit From Inbound Marketing

    Marketing has become increasingly difficult nowadays as competition has intensified and consumers have grown wary of the well-known marketing rhetoric. Rather than using marketing signals to form their opinions, consumers have become self-dependent, using the Internet to help them research products and draw independent conclusions from the knowledge they gain.