• Marketing

    Use These Strategies In Your Next Direct Marketing Campaign

    Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…

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    Logistics

    Reasons Netflix Will Merge with Amazon

    The recent announcement from Netflix of splitting its streaming services and mail order DVD service is seen with anger and a mockery act by many. The experts and customers are seen saying in chorus that the company is just on the verge of its collapse and is pitted with huge amount of losses in terms of money and subscribers.

  • Internet

    Using Social Media for College Recruiting

    In the past, colleges seeking to recruit students spent a lot of money and time traveling to high schools, and sometimes conventions, all over their surrounding region. At the high schools or conventions, many were allowed to set up a table or a give a presentation promoting the college and interacting with potential recruits. Gas and planning expenses, as well as traveling salary for recruiters who often had other duties to fulfill at the office were extremely costly to colleges. There was also the expense of extensive promotional materials to catch the attention of students. The Impact of Social Media Social media created a new opportunity for colleges to save…