• Marketing Strategy
    Marketing

    Successful Advertising Tips for Your Business

    If you want your business to succeed in today’s rough economy, one of the more important things you will have to take care of is advertising. Advertising is the thing that can help your business flourish, or it can be the thing that can destroy it completely, but however you look at it, it is the only way to reach your customers and present to them your products and services. Regardless of whether you run a big or a small business, advertising is essential in order to succeed, and a good marketing campaign will encourage an average consumer to take action, and become interested in your product. There are couple of…

  • Beauty and the Business. Photo by Startup Stock Photos. License: CC BY 4.0.
    Management

    Beauty and the Business: How to Compete and Thrive in the Salon Industry

    The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…

  • Rich Snippets
    Marketing

    How Have Snippets Turned Into Important Social Media Tools Today?

    Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…

  • Handshake
    Marketing

    A Digital Dilemma: Building Powerful Offline Connections

    In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. If you have exhausted the digital channel, perhaps, now is the perfect time to go back to our core where in-person network is prioritized more than digital networking. Logically, your concern might be how can you build offline connections effectively. Below are the steps in building powerful and valuable connections and turning them into quality relationships. 1. Leverage your social media presence Your LinkedIn connections and Twitter and…

  • Business graph
    Marketing

    5 Simple Strategies for Your Business Online Boost

    It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…