7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. When keyword optimized, content can often be a powerful SEO marketing tool for generating new site visits.
Press Release for Social Media: The Golden Rules
Press release has been there for as long as I can remember. However, getting the social media community interested in press releases has been quite a hurdle, I must admit. For some entrepreneurs, you might be tempted to think that social media users aren’t interested hearing about your company through press releases. You are wrong. The truth is, these people simply hate the way you are telling the entire story. A good tale narrated the wrong way is as bad as any other boring story. You might have succeeded with press release elsewhere but that doesn’t mean you are just about to make a huge catch on social media. Normal…
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
411.ca Reviews Social Media Trends for 2016, Crowns Video Content
The popularity and proliferation of social media has impacted all of our lives immeasurably. From ordering Christmas presents, researching a vacation destination or finding a great local restaurant, social media is an invaluable tool that helps inform and aid in everyday decision making. Social media’s widespread reach and inexpensive cost is also very attractive to companies and businesses looking to reach a larger customer base and spread the word about their products and services. Sherpa Marketing recently released a breakdown of social media use in Canada. The report states that 64 percent of Canadians have and use social media, and that of that, 50 percent are active on more than…
A Guide to Photo Marketing for Enhancing Your Brand
People are visual creatures; ever wondered why there is strategic placement of products in retail stores, use of eye-catching fonts in advertisements, or glitz added to draw attention? This fact is essential in marketing: not only does the message need to be engaging and meaningful, the visual elements—be they video or photo—that accompany it must be interesting and contextual.
Tips for Search Engine Optimization
The SEO game has changed drastically over the last couple years and it left many digital marketers frustrated. Climbing search engine rankings within a week or two is now a thing of the past. Today's digital marketing world reflects marketing in the real world.
8 Easy-to-Use Share Buttons for Your Blog
Great content is the most important aspect of your blog or website, hands down. But your content also needs to reach people in order to make any kind of an impact. This is where social sharing comes into play.
Use These Strategies In Your Next Direct Marketing Campaign
Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…
