• iPad Mobile Marketing

    Five Mobile Marketing Tips to Drive Sales

    Sales can be affected, and mobile marketing is incredibly effective at impacting serious business environments. While sales driving requires time, patience and persistence, mobile access can navigate the hurdles recognized by the professionals. If you seek outreach, communication and success, look no further. Check out the following tips to drive sales, gain conversions and promote future growth. Tip One: Be Conservative with Email Outreach Email marketing remains one of the business world’s strongest resources, but it should be used carefully. Utilize a sharp mobile email program, but use decisive selling strategies to target the right consumer. The mobile user’s mobile inbox is crowded, and it takes a long time to…

  • Woman sending a text message on her mobile phone

    Build Your Business Through SMS Marketing

    Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Given the brevity and immediate delivery of SMS marketing, the campaign strategy can be very economical and useful to businesses looking to build their client base. But SMS campaigns also deliver marketing materials to a rather personal virtual space: The consumer’s text inbox. As a result, it’s important to respect this access while making the best use of your SMS…

  • Gadget

    Hands-Free Texting: Safer for Drivers?

    Distracted drivers fill up our roadways every day during high traffic times like rush hour, late night commutes or even during poor weather conditions. A distracted driver is involved and responsible for a high percentage of accidents. In 2011 alone, 3,331 people were killed in crashes involving a distracted driver while an additional 387,000 people were injured in crashes involving a distracted driver according to these distracted driving statistics.