• Management

    Tips to Make the Most of Small Business Growth

    The U.S. economy received a bit of good news recently. According to accounting software firm Intuit, small business employment increased 0.11% in January, led by the construction industry’s 0.3% rise in revenue. Small businesses owners hope this uptick is the beginning of a prosperous 2013. As your small business grows, how you handle momentum can determine whether you’re headed for future franchises or foreclosure. Business success means you’ve found a product, service or cocktail of the two that consumers value, but that doesn’t mean you should quit taking risks. From rewards-generating credit cards to a productivity-boosting business culture, try these tips to promote continued success. Reward Your Hard Work Start-ups…

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    Accounting

    The Benefits of Hiring an Accountant

    Whether you are a small business, self-employed or even just looking to cut a little aggravation out of your life, it is time for you to think about hiring an accountant. An accountant is someone who is meant to help you with your financial situation, and there are plenty of reasons to find a good one who will take on your accounts and with whom you can consult at least once a year at tax season. Even if money is a bit tight, take a moment to think about why you might want to hire an accountant for your own uses. Tax Breaks In many cases, a tax accountant can…

  • Marketing

    Use These Strategies In Your Next Direct Marketing Campaign

    Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…