• Entrepeneurship

    How to Make Your Product Sell Itself by Understanding Customer Psyche

    How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? According to various psychological and marketing case studies prepared by researchers from Vanderbilt University, Wharton and others, there are a number of emotional and psychological factors at play when the consumer is out checking your product out. By making use of the right strategies, you can in fact make your product sell itself. Here are some tips on how to do this. 1. Make Your Product Premium If you are not in a business that has been commoditized, then…