How To Connect Your Global Workforce
Companies today are facing the challenge of managing and maintaining a diversified workforce on a global scale. Technology has provided the ability for companies to reach every country and to employ talented individuals from all over the globe. This can make it difficult for management to maintain a happy and functioning workforce.
Tips for Search Engine Optimization
The SEO game has changed drastically over the last couple years and it left many digital marketers frustrated. Climbing search engine rankings within a week or two is now a thing of the past. Today's digital marketing world reflects marketing in the real world.
How Have Snippets Turned Into Important Social Media Tools Today?
Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…
How to Make Technical Information More Digestible for Your Audience
Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…
5 Simple Strategies for Your Business Online Boost
It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…
How to Safely Store Your Data in the Cloud
Using the Internet for business purposes is becoming one of the main reasons in general for using the global network. Of course, this statement is negotiable if we know how many kids are on social networks 24/7, but a certain hedge can be comprised in the claim that most employed adults today come to the Internet in order to improve their business results. To go further, it is not too bold to say that even those workers who don’t use the Internet as a business mediator or the means of handling their business(es), but just for fun, have their business results also dependent on the time they spend on the…
What Makes a Good Slide Banner?
Screenshot of Nike’s Slide Banner. One of the best ways to attract customers to your products or services is with proper banner design and placement. Banner advertisements are one of the most relevant ways to market on the Internet. To get business online, you need to make potential customers react in some way. Why a Slide Banner? To get more clicks, do not create a static banner. Studies show that banners that slide, or move in some form of animation attract much more attention than a static one. Create an engaging banner ad that grabs your potential customers and forces them to click on one the images of your products…
5 Ways to Present Online Testimonials for Your Business
Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…
Reducing Internet Downtime Saves Businesses Money Over Time
The Internet has over the years had a significant impact on the way business is done in many organizations. This is a major shift from the early adopters, who were using the Internet for simple tasks such as reaching out to audiences via websites and providing a resource for employees to communicate or conduct surveys and research – there was absolutely no way of measuring its impact on an organization's bottom line.
Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…
Five Reasons to Get a Degree in Marketing
Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. It is an interesting time to get into the field of marketing and a degree in the subject can provide you with the latest and greatest when it comes to this subject.
Reasons Netflix Will Merge with Amazon
The recent announcement from Netflix of splitting its streaming services and mail order DVD service is seen with anger and a mockery act by many. The experts and customers are seen saying in chorus that the company is just on the verge of its collapse and is pitted with huge amount of losses in terms of money and subscribers.
