How Business Intelligence and Automation is Taking Over Marketing
Since the internet made its transitions into the average household in the 90’s there has been an explosion of websites. Billions and billions of sites clutter the World Wide Web and amongst all this chaos are the millions upon millions of online stores. The noise coming from all retailers competing for attention has become deafening to most, hence the overwhelming popularity of software additions like ad blockers. If you are one of the many businesses competing in the online sphere, you have to start getting creative and playing smarter if you want any reasonable share of the online market. Technology is allowing companies, with the foresight to utilize it, to…
5 Examples of Psychology on Landing Pages
As a digital marketing company we spend a lot of time studying conversions rates and testing theories out to see if conversion rates can be improved. One of the areas we’ve had most success with is applying psychological principals to how the landing page is design and the type of content that is added to the page. The human brain is a wonderful thing and it’s amazing how much power there is in psychology. Online marketing has evolved rapidly over the past few decades and so have the way customers interact with websites. With years of research and surfing the web, customers are now immune to a lot of traditional…
5 Ways Live Video Streaming Boosts Business Growth
Buyers are increasingly getting used to watching and sharing short videos on social media. Platforms such as Facebook provide different alternatives for online advertisers looking for innovative ways for live streaming. Live streamed videos capture the attention of internet users fast. They provide an alternative for sellers to market products and services in ways that bolster their businesses.
How to Market Your Remodeling Business Properly
Marketing any sort of small business can be tough. In the world of remodeling, the fact is that you’ve probably got a dozen competitors in your area. Getting your voice heard above the din can be difficult. That doesn’t mean that you can’t market your business successfully and get the clients that you want and need to grow. It just means that you’re going to have to be smart and creative about how you market your remodeling business. Use this guide to learn more about how you can stand out in a crowded marketplace where consumers have more choices than ever. Understand Your Skills As a home remodeling franchisee, you…
Putting Your Business on the Map
When you run a retail store, the last thing you want is to be undiscoverable. There's a certain prestige when it comes to running a hidden store that's full of great gems, but ultimately that's not good for business unless you run a niche store that sells expensive products. If that's the case, then be as obscure and hard to find as you like!
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
Top 4 Technologies and Emerging Strategies in Sports Marketing
All industries experience foundational shifts in the ever-changing technological environment, and sports marketing is no exception. The immense scope of its platform is startling, and franchises and leagues are turning to cutting-edge technology to build winning teams and capitalize on fan passion. The goal is establishing a solid customer base and growing additional revenue sources, such as corporate sponsorship through operational transformations, corporate restructures, and new techniques intended to reach its target audiences. Creating Innovations Shifting criteria, views, beliefs, and expectations of sports consumption requires catering to those unique perspectives. Teams, leagues, athletes, agencies, and media outlets are not only competing for new fan recognition, but are racing against each…
Why Has Your Local SEO Company Been Letting You and Your Website Down?
Discover why your local SEO may not be working and when it's time to rethink your choice of a local SEO company. Avoid common pitfalls and ensure success.
Get Your Business Online And On The Path To Success
If you’re planning to operate your business entirely online, you need to consider exactly what this means. First, you need to be aware that will be almost completely reliant on technology. If you think about it, this is just common sense. If your tech ceases to function, your business effectively ceases to exist, and it’s as simple as that. Your website and shop will quickly lose traffic and a disaster like this can take months to recover from. Throughout these months, your brand is dead and buried. When you get back online, you’ll be starting again from square one. It’s not a pretty picture, is it? Well, fear not because…
4 Fundamentals of Email Marketing
If you have your own company and its website then you know how important emails are in contemporary brand image building process. You have probably read something about creating proper email marketing strategy, but, as you know, practice makes perfect. So below we collected four fundamental points about email marketing for you to revise in this new season. 1. Always keep a goal in mind According to the experts from Seologist everyone sends emails for one of the reasons: to build loyalty, to share news, to educate someone, to invite people to events, to sell something or to simply drive traffic to your site, etc. But out of the huge…
Four Ways To Protect Your Online Marketing Efforts
Whether you do all of your business online or you are only on there to market your business, it’s important to protect yourself and your efforts. You don’t want someone stealing your ideas, hacking your Facebook account, or using your email address to spam the world. There are a bazillion ways to protect yourself online, depending on what you are doing with your internet access. Your marketing efforts may cause you to need something as protective as a Trademark or a Copyright, but those can be daunting and sometimes unnecessary depending on your business, products, or the words you use in your advertising. Rather, here are a few if the…
Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign
Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.
