Perks of the Social Media World
What are some of the perks we have because of social media? You might be thinking about the latest selfie you just posted on Facebook. Well, yeah, that’s one of the perks too. But there are countless others as well that have drastically changed the course of lives, businesses, and many other things. People have indulged in the social media world to the extent that not using it seems impossible.
Reach, Engagement, Placement, and ROI: A Crash Course in Influencer Marketing
You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according to the experts, this subset of internet marketing is poised to become even more important as we head into the 2020s. If you don’t know what (or who) an influencer is, or why you should try to get one (or more) for your company, then read on for a crash course in influencer marketing! First, Just What the Heck Is an Influencer? As the name implies, an influencer is someone…
Likes Are Less Significant Than Influence. Here Are Some Easy Methods You Can Use to Enhance Your Influence on Instagram
We live in a world where the use of social media is the norm, and everyone you know has an account in at least one platform. Instagram is among the most popular sites today in terms of sharing videos and photos. Because it has almost 300 million active users on a daily basis, as well as more than 500 million active users on a monthly basis, it is a gold mine when you would like to increase your sphere of fame. You will also meet all kinds of people there from all nationalities and backgrounds, who regularly share videos and photos with their followers and admirers. Because of the many…
How Starting a YouTube Channel Teaches Creative and Business Skills
Modern workforces are seeking individuals who are well-versed with experience in many aspects of a given field, as opposed to specializing in a specific task. This is evident in the fast moving world of digital marketing. Regardless of the industry, businesses are investing a lot in digital marketing, and the most engaging and impactful medium is video. YouTube, the second biggest search engine, has become a go-to source for easy to digest information, entertainment, and inspiration. Understanding the mechanics behind creating valuable video content and reaching a desired audience is a culmination of many hard and soft skills. By becoming a practitioner in YouTube, you will quickly face challenges that…
4 Ways to Make Your Business Profile Go Viral
Today everyone from your local post office to your best friend’s dog seems to have a social media presence. While the trend of interacting with your customers online can be fantastic for sales and penetration, the competition with other businesses for your target audience’s attention is getting fiercer than ever.
The Continuous Development of the Shopping Industry
Reports have highlighted an underlining trend that buyers want to learn more before they buy. In fact, research has shown that between the years 2015 and 2017, there was an 85% increase in search for footwear reviews – perhaps this is an effect of technology and the internet already drastically changing the shopping industry.