• Marketing New Product

    Don’t Get Lost In The Digital Age, Offline Marketing Is Still Important!

    It can be easy to lose sight of things in the digital age as we turn to social media platforms and on page content to market businesses, rejecting the more traditional methods we once adopted. But it’s important we don’t lose sight of these offline techniques completely because they’re still important when it comes to sharing your product and business with the world. Something as simple as business cards are even being adapted to feature aspects of the digital world, with telephone numbers being swapped for Twitter handles and minimalistic designs in favour of detailed cards. While social media is important now, it’s a good idea to include as much…

  • Mobile World Congress Barcelona 2012. Photo by Kippelboy. License: CC BY-SA 3.0.
    Business Tools,  Marketing

    How to Prepare for Your Business’s Next Trade Event

    Trade events represent great opportunities for businesses to reach new clients and improve profits. Here’s how you should prepare for your next trade event. Plan of Action Putting a plan in place will allow you to get the most out of your appearance at the trade show. If you turn up without a solid plan in place, you will probably end up getting your approach wrong. So, you should sit down with your team of colleagues and discuss how you’re going to achieve your goals. And before that, you will need to outline exactly what those goals are. The plan doesn’t have to be massively detailed, but it is important…

  • Marketing Strategy
    Business Tools,  Marketing,  Online Business

    Successful Advertising Tips for Your Business

    If you want your business to succeed in today’s rough economy, one of the more important things you will have to take care of is advertising. Advertising is the thing that can help your business flourish, or it can be the thing that can destroy it completely, but however you look at it, it is the only way to reach your customers and present to them your products and services. Regardless of whether you run a big or a small business, advertising is essential in order to succeed, and a good marketing campaign will encourage an average consumer to take action, and become interested in your product. There are couple of…