• Jewelry Business
    Marketing

    Advertising Your Jewelry Business: The 4 Best Ways

    One of the greatest things about running your own jewelry business, or any business for that matter, is that you are your own boss. You are in charge; there's no one to tell you what to do. It's your business and because of that, it's you who gets to make all the important decisions. Of course, running a small business is no easy task. It's not just a case of launching your company, handing out a few business cards, and voila, instant success.

  • Social Media
    Marketing

    3 Tips for Boosting Your Social Media Presence

    Social media marketing is a practice we either feel incredibly confident doing or completely lost trying to navigate. While most of us can say we have some grasp on it, the actual best practices for boosting and propelling our brand on social media can be a tall task, and even the best marketers are endlessly still trying to keep their edge. Here are some of the best ways to refine your social media marketing strategy to increase your audience and sales. Focus On Images Perhaps one of the best tools you can use on social media is quality images and graphics. While an obvious tactic for visual platforms such as…

  • Photo Marketing Facebook
    Marketing

    A Guide to Photo Marketing for Enhancing Your Brand

    People are visual creatures; ever wondered why there is strategic placement of products in retail stores, use of eye-catching fonts in advertisements, or glitz added to draw attention? This fact is essential in marketing: not only does the message need to be engaging and meaningful, the visual elements—be they video or photo—that accompany it must be interesting and contextual.

  • Beauty and the Business. Photo by Startup Stock Photos. License: CC BY 4.0.
    Management

    Beauty and the Business: How to Compete and Thrive in the Salon Industry

    The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…

  • Caveman
    Marketing

    Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now

    Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…

  • Internet

    Sharks Tanked: Alternatives As Tech Startup Funding Declines

    We’ve all heard of frugal individuals tightening their belts, but venture capitalists cut off circulation to their legs in 2012. Nationwide spending on startups dropped 10 percent in 2012, and the number of total deals dropped 6 percent, according to the quarterly Moneytree Report based on data supplied by Thompson Reuters. North Texas saw one of the most dramatic declines as venture funding dropped 79 percent and total deals fell 18 percent from 2011. The anti-climactic IPO of Facebook was one of the primary culprits in venture capitalists shying away from tech startups. But there is still plenty of money to be had out there and here we provide some…

  • Watching TV
    Logistics

    Reasons Netflix Will Merge with Amazon

    The recent announcement from Netflix of splitting its streaming services and mail order DVD service is seen with anger and a mockery act by many. The experts and customers are seen saying in chorus that the company is just on the verge of its collapse and is pitted with huge amount of losses in terms of money and subscribers.

  • Internet

    Using Social Media for College Recruiting

    In the past, colleges seeking to recruit students spent a lot of money and time traveling to high schools, and sometimes conventions, all over their surrounding region. At the high schools or conventions, many were allowed to set up a table or a give a presentation promoting the college and interacting with potential recruits. Gas and planning expenses, as well as traveling salary for recruiters who often had other duties to fulfill at the office were extremely costly to colleges. There was also the expense of extensive promotional materials to catch the attention of students. The Impact of Social Media Social media created a new opportunity for colleges to save…