The Era of the Experiential: What Lies Beyond Traditional Marketing?
The last few years have been trying for advertisers and marketers. All traditional advertising formats have been under scrutiny. Fake news, ad frauds and poor advertisement targeting have led to over $7 billion of losses in the digital advertising and marketing industries. 90% of the people these marketers target have felt the increasing levels of intrusion of these ads in the last couple of years. It has increased the use of ad-blockers among internet users on a regular basis. People now use ad-blockers while visiting proprietary websites to block third-party ads. No one wants the ill-targeted digital ads disrupting their browsing binge for the day. It is time for smart…
3 Ways To Take Charge Of Your Marketing
Many astute business people don’t consider marketing as merely an important part of their business—they consider it to be their business. In a sense, every business is a marketing business. Everything in your business depends on your marketing. If your marketing is below par, it doesn’t matter how well every other aspect of your business works. In the final analysis, if you’re not marketing your business enough, you won’t generate enough sales to stay in business. When marketing, you should not simply rely on a monolithic strategy. Instead, you need a diverse number of ways to generate leads. By diversifying your marketing techniques, you can reach many more people in…
Essential Elements Involved in Hosting a Spectacular Event
No matter how many things go online, hosting a spectacular live event can still open up doors that would otherwise be closed. Despite recent advancements in virtual reality, there’s still no substitute for making in-person connections and giving potential customers a memorable experience. But not all events are a success. At the Internet of Things Expo, we expect to see a number of tools and new technology aimed at helping businesses host better events. Until then, businesses can use the advice below to host a live event that’s worth the time and investment. Have an Interesting or Entertaining Theme The importance of the theme can’t be underestimated. It helps to drive…
What Does It Take To Get Your Company The Exposure It Needs?
It’s no secret that the key to success when it comes to launching and running a profitable business is exposure. The reason businesses fail isn’t necessarily because their product or services aren’t very good. It’s often because of a lack of exposure. The problem is that as consumers, we prefer to buy from well-known, reputable brands. This is because we feel safe investing our money in their products or services. This means that smaller and newer businesses, struggle to get their brand name and products/services out there. This then results in a lack of trust in the brand, because it’s widely unknown. It’s a vicious cycle. Without a lot of…
Plan a Live Event for Your Business With These Wonderful Hacks
There are a lot of things you’re going to need to organize as a business owner. And, one of the big ones is to sort out live events. These play a big role in the marketing of your company, so you need to make sure you get them right. Here are some of the best ways you can plan the perfect live event for your business. Why are You Having an Event? It’s important to think about why you are having an event, and who will be attending. Is this something you are doing for charity? Or, is it an event to raise awareness for your brand? You have to…
8 Ways to Outshine Your Competitors at Events
The key to a successful exhibition, ultimately, is to draw crowds to your display stand. To do that, you’ll need to be able to be better than your competitors’ stands. Have you ever attended one of those events and walked past rows and rows of stands that all looked basically the same? If so, you know that in order to draw attention, you need to outshine the competition. Take a look at some ways you can do just that. 1. Don’t Shy Away from Your Brand Image Before you start getting creative, it’s important to remember not to abandon your existing identity. If you already have an established brand, prospective…
Don’t Get Lost In The Digital Age, Offline Marketing Is Still Important!
It can be easy to lose sight of things in the digital age as we turn to social media platforms and on page content to market businesses, rejecting the more traditional methods we once adopted. But it’s important we don’t lose sight of these offline techniques completely because they’re still important when it comes to sharing your product and business with the world. Something as simple as business cards are even being adapted to feature aspects of the digital world, with telephone numbers being swapped for Twitter handles and minimalistic designs in favour of detailed cards. While social media is important now, it’s a good idea to include as much…
Killer Tips To Build Up Your Brand
Essentially, the brand of your business is how the consumers see your company. Your brand is formed by the categories that your business fits into. For instance, you might be an e-commerce company, catering to industrial businesses. You might also be offering cheap, quality machinery with guaranteed fast delivery. That's a brand. But it's important that you pinpoint and strengthen your brand. It's how customers are going to find your business and how you can market to them.
The Steps to Take to Turn Your Idea Into a Business
Lots of us think we have a great idea for a business, but how many of us are bold enough to take the plunge and turn our idea into a business? Most people don't, but you definitely should. There are lots of reasons why people don't take the step from having an idea to having a business. So, here are some tips to help you make that jump.
How Have Snippets Turned Into Important Social Media Tools Today?
Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…
