• Data Storage Monitor
    Computer,  Internet

    How Media Companies Benefit from Data Lakes

    The ways in which we consume media have greatly changed over the years, with on-demand media becoming our main mode of entertainment. The best strategy for surviving in today’s digital age is to gather, compile, and analyze data about viewers’ watching habits in order to create better business strategies. With this in mind, let’s discuss the benefits that media companies can gain from using data lakes. What are data lakes? Essentially, data lakes are a kind of repository that can store large amounts of raw and unstructured data. This means that the data is stored in its native format and reconfigured into a new one only when you need to…

  • Big Data
    Logistics,  Management,  Marketing

    How Small Businesses Can Leverage Big Data

    Big data tools, from data collection to analytics, have exited the realm of enterprise-level marketers and become available to small business owners. Small businesses can now improve their marketing strategy, adopt lean management practices and target their best customers at a minimal cost. Whether your business is focused on streamlining inventory, improving delivery times or gathering data on potential leads, there are big data tools designed to help. Here are some ways your organization can begin to harness big data. Shipping and Logistics The shipping and logistics industry owes a great deal to technological innovations. With the adoption of the internet of things technologies, such as handheld scanners and GPS-activated…

  • Global Internet of Things
    Gadget,  Green Technology,  Internet

    Green Internet of Things

    The Internet of Things, or IoT, is a logical extension of the existing Internet. It is a rapidly expanding global infrastructure of embedded sensors and actuators in residential, commercial and scientific equipment. As these billions of devices and their communication protocols become standardized, their ubiquity and ability to efficiently integrate with existing Internet resources will soar.

  • Trucks
    Engineering

    Manage Your Vehicles Easily with GPS Fleet Tracking

    Modern business models depend on data for business process analysis. In some instances, better analysis is achieved with large amounts of raw data. This intimidates some business owners because they cannot grasp what big data is all about. In truth, large volumes of various kinds of fleet data can contribute to better vehicle management. The information which can be gleaned from analysis would show driving styles which yield better fuel consumption; comparative data between different trucks, models, makes, engines, and fuels; driver efficiency; optimum routes given time of day; and a host of others. It all depends on what raw data is gathered and how it is analyzed. Why is…

  • Man with Google Glass photo by Karlis Dambrans. License: CC BY 2.0.
    Internet,  Robotics & Artificial Intelligence,  Security

    Google CIO Ben Fried: "Data Is Incredibly Important"

    Tech companies tend to focus on creating the next new and shiny big thing. Space-age gadgets and ingenious apps might get the headlines, but according to Google CIO Ben Fried, their importance pales in comparison to data. “People think about the next app or the next little bit of technology to solve the next problem,” Fried said recently in a Daily Telegraph interview, “but really the long-term benefits come from thinking about the importance of data, securing it, sharing it and governing it.” Fried’s philosophy certainly sheds light on why Google has become such a data mining powerhouse. Tools like Google Analytics are helping smaller companies understand who their customers are,…