• Client Care Women Talking
    Marketing

    Client Care: 4 Strategies For Strengthening Your Relationship With Clients

    As we all grow more distant from each other physically and socially, you can be forgiven for letting your relationship with clients slip a little. Everyone is under immense stress at the moment, and it can be hard to focus on anything other than simply getting through the day. It’s OK to feel this way, but if you’re reading this article, we’re going to presume that you’d like to do something about it before you find yourself wondering where everybody went. That’s why we’ve put together this list of strategies for strengthening your relationship with clients: Give Back Your clients are used to swapping their cash for your services. However,…

  • Ecommerce Credit Card Sale Discount
    Online Business

    Discounts and Sales in E-Commerce: How It Works

    Businesses often find it difficult to predict how quickly customers will start trusting discounts and special offers and will be included in this “game”. In many ways, their final decision will be influenced by the popularity of the E-Commerce store, the level of customer service and feedback from other customers. A special role is played by the trust, reputation of your company. And discounts should be used wisely. Everything you wanted to know about discounts but were afraid to ask With the proper approach, discounts and sales can significantly increase the profitability of a business and provide a decent ROI in the shortest possible time. The skilfully planned discount policy…

  • Coffee Machine
    Business Tools

    Factors to Have in Mind as You Choose a Coffee Machine for Your Business

    A coffee machine is one of those must-have appliances for your business. As such, you need to get one that your staff can use for their coffee breaks. It will also provide convenient refreshment for your visitors. When it comes to getting the coffee machine to use for your business, you may feel overwhelmed by the many brands and types that are in the market. You therefore need to decide the best one that will suit your business. When it comes to getting a coffee machine for your office, you need to make many decisions that go beyond the type of machine that you want. At the end of it…

  • Social Media Campaign
    Marketing

    How to Create Successful Lead Magnets for Your Social Media Campaign

    About 3.5 billion people are actively using social media today. It shows that social media is a diverse platform. Regardless of your business niche, all social media sites have a fair share of the audience that you can target for leads. However, gathering leads is going to be a mounting task unless you execute the right strategies. Understandably, it is tough to be always on top of your social media campaigns because algorithms keep on changing with time. But that does not mean you should stop using Facebook, Twitter, LinkedIn, or suchlike channels. Smart marketers are using the following lead magnet ideas on social media to expand their pool of…

  • Website Resources. Photo by Serge Kij. License: CC BY 2.0.
    Online Business

    Must-have Elements of a Business Website

    In today’s society and market, it is expected for a business to operate a website. Everyone visits the cyberspace, so companies need to leave their mark on the internet. There is a difference between having a website and conducting business through a site. Everyone today can create a site on the internet, but creating a business page is where the work begins, not stops. Each year new trends emerge in the industry. If a company neglects this aspect of its brand management, they’re about to miss out on profits and new clients. Background Videos A picture is worth a thousand words and moving images even more. Time is also money.…

  • Business Software
    Business Tools

    Software All New Businesses Must Have

    Congratulations! So you have decided to set out on your own, either by starting a small business or freelancing (one in the same, really). This is surely an exciting time for you and your loved ones, but it can also be a bit overwhelming if you don’t have the right support tools in place to help you. Fortunately, there are tons of software options for small businesses meant to streamline the day-to-day processes. From accounting to scheduling to shipping management, the tech world has got you covered. If you are not taking advantage of all the fruits the digital age has wrought, you are bound to be left in the…