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  • Loyalty Programs Cards
    Marketing

    Loyalty Programs Are Indeed More Rewarding – How Do They Shape the B2B and B2C Markets?

    February 17, 2018 /

    Loyalty programs constitute the primary support for several industries and they are evolving with time. When it comes to the fast-expanding B2B and B2C markets, these programs have been among the most influential factors. The concept of loyalty has largely been explored by brands that are targeted by mass-marketers. In order to gain a considerable edge in the long run, these brands are using some loyalty programs based on their extensive customer research. Is retaining customers more important than converting prospective buyers? Some of the advanced industry surveys project great profitability from online purchases enjoyed by the loyal members of a particular brand. A majority of industry experts perceive these…

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    Natasha Kum

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  • Global Business
    Entrepreneurs,  Logistics,  Management

    Easy Ways To Expand Your Business’s Horizons And Find New Clients

    March 30, 2016 /

    As a business, there are times when your current business model just can't help you grow any longer. Perhaps you've tapped as much of the potential customer base your budget can allow or you're not achieving growth quick enough. When you need new customers to bring in more income, sometimes you need to broaden your horizons, instead. Managing existing business is always important.

    read more
    Beth Jones

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