• Entrepeneurship
    Marketing

    How to Make Your Product Sell Itself by Understanding Customer Psyche

    How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? According to various psychological and marketing case studies prepared by researchers from Vanderbilt University, Wharton and others, there are a number of emotional and psychological factors at play when the consumer is out checking your product out. By making use of the right strategies, you can in fact make your product sell itself. Here are some tips on how to do this. 1. Make Your Product Premium If you are not in a business that has been commoditized, then…

  • DarkWave Studio
    Software

    Streamlined Modern or Realistic Traditional? The Difference Between Skeuomorphism and Flat Design

    Graphic design has come leaps and bounds in the last decade thanks to exciting developments in technology and software. Relatedly, web design has incorporated these updates as well, offering website designers many more tools to work with when creating new web pages. Some of these trends still have the jury out on their utility and durability in the competitive market of web design.

  • Raleigh, North Carolina
    Economics

    Jumpstart Your Career in Raleigh

    As college graduates enter the workforce, they often seek the perfect location that will serve as a hub for youth, energy and opportunity. Researching potential career destinations is a great idea for any aspiring leader. The city of Raleigh offers a research park that is home to more than 170 global companies.

  • Schlitterbahn
    Travel

    8 Cool Amusement Parks You’ve Never Heard Of

    You have the wind in your hair, the sun on your skin, and an appetite for thrills. Where are you? Possibly at an amusement park, psyching yourself up for the adrenaline rush that comes with a ride on that mean-looking roller coaster. The following amusement parks offer a great time, even if you've never heard of them.

  • Amsterdam
    Travel

    3 Relaxing Places in Europe and How not to Ruin Your Trip

    The world is a vast and endless pace, filled with secret treasure that could melt the stress from anyone's shoulders. Sometimes, we all need to get away from the world we live in and visit a few other places to unwind and regroup. However, sometimes we have a tendency to open up a can of worms that can easily destroy the peace we've worked so hard to create on our trip.

  • Celestron FirstScope
    Telescopes & Binoculars

    Telescopes for Children

    All parents around the world are often struggling with choosing the best present for their children, one that will be in some way useful in their development, but one that children will still enjoy. We all know that children’s interests change more often than fashion trends. I myself, when I was little, had a period when I was collecting stamps, coins, and letter paper, was a part of scouts, and a dancing crew and all of that within one year only. Therefore, we realise that trying to interest them in an expensive hobby may not be the best idea as we are running into the risk of first enthusiasm followed…

  • Fiber-Optic
    Internet

    What’s Streaming in Worldwide Fiber Optic Internet News?

    In April 2013, Google and the city of Provo, Utah announced that the search giant would be taking over the city’s $39 million fiber optic network for a single U.S. dollar, according to Mercury News. Because of its status as a worldwide Internet power, attention is on Google as it moves forward with plans to install or take over fiber optic networks in U.S. cities. However, Google is far from the only player in the fiber optic field, especially when the worldwide stage is considered. The U.S. Picture It is sometimes easy to forget that Google isn’t the only player in the American fiber optic network game. In fact, Google…

  • The Pyramids of Giza
    Travel

    8 Must-See Attractions in Egypt

    Taking a trip to Egypt is a once-in-a-lifetime opportunity, so while you're there, you need to make the most of it. After all, it's filled with some of the most iconic landmarks on the globe, and your friends and families will never let you live it down if you don't see all the great sights. Here are just a few of the many attractions you should see while you're in Egypt.

  • Woman sending a text message on her mobile phone
    Marketing

    Build Your Business Through SMS Marketing

    Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Given the brevity and immediate delivery of SMS marketing, the campaign strategy can be very economical and useful to businesses looking to build their client base. But SMS campaigns also deliver marketing materials to a rather personal virtual space: The consumer’s text inbox. As a result, it’s important to respect this access while making the best use of your SMS…