What to Look for in a CRM With Strong Customer Support

Businesses must create relationships and provide personalized services to their buyers. Customer relationship management (CRM) is a great system to interact with current and prospective ones. Choosing a good CRM provider is key to ensuring the business-to-customer relationship remains solid.

CRM providers must offer strong customer support to ensure brands effectively reach out to their consumers. Below are some features to consider before making a choice.

Availability

Pay attention to CRM providers’ availabilities. Live support is ideal because you can speak to a person immediately and receive responses while the issue or question is fresh in everyone’s minds. All-day, every-day support is ideal for companies with international staff members, while business-hour support is suitable for day-to-day inquiries.

Ensure the provider has a team of experts answering the calls, preferably humans. Availability is crucial for a relationship with the provider.

Services

Identify the services the entity offers. A good CRM provider typically has a wide range of strong customer support services. This includes live chats, emails and phone calls.

Some providers have self-service capabilities that allow users to troubleshoot issues themselves. The services should be relevant to your industry and produce effective implementation results.

Cost and Value

Weigh the cost and value of each CRM provider. The service should be both affordable and of good value. If it’s expensive, the support must reflect that. An ideal CRM provider strikes a balance between cost and value, ensuring businesses receive the best deal.

Flexibility

The CRM provider should also be flexible enough to accommodate specific needs. They must adapt to the unique inner workings of your company to integrate well and respond appropriately to abrupt changes in case of emergencies or system failures. A good CRM provider meets businesses where they are, enabling seamless integration.

Reputation

Consider the CRM provider’s reputation. Look at customer reviews and see if there are any concerning issues. Are there big successes or failures in its past?

Transparency is also essential. If there is a concern, see if the provider is honest about it. This should help decision-makers determine whether they want to work with the brand in question.

Top CRMs with Excellent Customer Support

So, what is the best CRM with strong customer support? Below are the top options based on their customer support offerings.

1. Nutshell

Nutshell is the best CRM with strong customer support. Its approach is fast, helpful and friendly. Nutshell Support is its customer support service. Every package has free live support with real people, not bots. Humans monitor the live chat and emails. This enterprise also offers free scheduled phone support designed to explain and solve problems.

Nutshell imports data and sets up the services for companies. There are various add-ons for plans, such as setup connections and email marketing list migration. When support teams are not helping clients, they create Help Center articles and videos on the website.

2. Salesforce

Salesforce allows users to request calls via a form. Salesforce Help assists with billing and technology support. It also has global offices where clients can receive assistance. If clients have certain permissions, they can self-manage licenses and renewals instead of directly contacting the provider.

Salesforce allows them to send feedback on the website, products or other services. There is a free version to test. It is available 24/7 and utilizes Artificial Intelligence (AI) to streamline its processes and provide better customer support.

3. HubSpot

HubSpot has a Help Page for customer support. It includes various guides covering solutions partners, community, customer blog, knowledge base, developer documentation and academy. There are also troubleshooting steps for customers to fix login issues on their own.

The community guide has free tools for users. Starter accounts have email and chat assistance. Professional and enterprise customers can use all those and phone support. If clients have multiple HubSpot products, they have access to the customer support at their highest subscription level. The provider has a Status Page for outage and reliability updates and a Teams Page for consulting and training services.

4. ZohoCRM

ZohoCRM offers onboarding support and is available 24/7. It also has quick implementation. It provides many support plans, including a free Classic version. Premium and Enterprise support are the other plans.

ZohoCRM offers consulting-led implementation services to meet the needs of unique businesses. It also helps customers develop tools that boost efficiency. The team provides end-to-end CRM solutions at every stage of the process. Customers can get a 15-day free trial to test its services. Jumpstart is ZohoCRM’s program, featuring a streamlined setup process and expert assistance.

5. Apptivo CRM

Apptivo CRM has Helpdesk software with personalized support and quick issue resolution. Users can get a 14-day free trial and a scheduled demo to test out its services. It has around 200,000 customers worldwide and 24/7 chat support.

For help with products, Apptivo CRM provides email and an Apptivo ticketing system to receive support. The customer support claims to be hassle-free. The provider has an online knowledge base — Apptivo Answers — for further assistance.

6. Creatio CRM

Creatio CRM offers enhanced AI assistance and expert guidance. It serves clients worldwide and provides personalized services. It has four dedicated support lines with 24/7 availability.

Creatio CRM’s self-service features include AI support, Business and Premium plans with the Creatio community, the Creatio Academy, and a knowledge base in self-service portals. It also has multiple communication channels based on each service, including a customer success portal, email and phone support and live screen sharing.

7. Pipedrive

Pipedrive has a 14-day free trial, and around 100,000 companies use its service. The provider has many avenues for support. The Status page notifies users when the services are running smoothly. The Contact Support page is for questions and issues.

Pipedrive also has an Onboarding page for personalized services and a Knowledge Base page for quick guides to help troubleshoot issues. Customers can directly contact the sales team by filling out a form.

Methodology

The providers were chosen based on careful research of their websites and the specific customer support features offered. The rankings were selected according to a comparison of features and similar lists.

Customer Support Is Essential

CRM providers help businesses give customers the support they need. Choosing the right one involves examining the customer support features of each. Consider the attributes and top options above when making a decision.