Public Relations
Harness the power of public relations. Shape brand perception, manage communications, and build meaningful connections to influence stakeholders positively.
5 Ways to Present Online Testimonials for Your Business
Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…
Dress for Success: Fashion Tips for Ambitious Young Businessmen
You have made your way into a company that offers you plenty of opportunity to advance. Or maybe you are looking to jump ship and want to find such a company. Whether you like it or not, you have to dress for success to get the job you want. It does not matter whether you are a man or a woman, the way you dress will make or break your chances of advancing. Men and Women It is better to overdress than under dress. Showing up your first day in a pair of old khakis to work in a conservative suit and tie office is not the way to make…
