Public Relations

Harness the power of public relations. Shape brand perception, manage communications, and build meaningful connections to influence stakeholders positively.

  • Business Employees Team
    Public Relations

    Personal Touch – 5 Secrets to Creating Lasting Business Relationships

    Lasting business relationships are necessary if you want to succeed. You want to be the first person your colleagues think of when they need the job done. But how do you build a business relationship that can stand the test of time? With these five, simple steps you’ll find it’s easier than you thought. Remember Birthdays Remembering someone’s birthday is an effective way to show that you acknowledge him or her. By doing this, your colleague won’t feel like a face among many but like an individual who is an asset to the group. It also shows you care about them because you’re capable of remembering personal details. Consider purchasing…

  • Customer Card
    Public Relations

    How to Reward Loyal Customers

    Gaining clients loyalty should be your main goal as a business owner or an entrepreneur. For your business or organization to grow from being a local business to being an international business, you need loyal and supportive customers. As a business owner, it is your responsibility to ensure that your company or organization is meeting the demands and needs of your clients. Also, ensure that you are on top of your game when it comes to customer service as it will help you attract more clients as well as gain the customer’s trust. Here are some of the things you can do to reward your loyal customers. 1. Offer your…

  • Give Back
    Public Relations

    4 Ways Your Business Can Give Back

    If you own a small business or are the CEO of a major corporation, there are many ways you can use some of your profits and time to give back to the community. In addition to doing some good in the world, participating in philanthropic activities can help boost your company's reputation. Here are four of the best ways your business can give back to the community.

  • Simplify Info
    Public Relations

    How to Make Technical Information More Digestible for Your Audience

    Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…

  • Computer Mouse
    Public Relations

    5 Ways to Present Online Testimonials for Your Business

    Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…