Marketing
Unleash the power of marketing. Craft compelling strategies, engage audiences, and build strong brands in the dynamic landscape of today's digital age.
How to Jump-Start Your Business with Email Marketing?
Email marketing is one of those techniques that can show instant results. It is also one of the best methods to jump start your business. E-mail marketing might sound complicated when you hear terms like, spam filters, list building, click rates, etc. We will discuss some tips below to leverage the power of e-mail marketing to jump start your marketing campaign for your start-up.
4 Ways to Use Video Marketing Without Showing Your Face
Camera shy? You can still create videos without ever being on screen. Still, more often than not, your voice should at least make an appearance or two. Even without showing your face, you can make those videos personal, tell a story and work for your brand – all important components to creating worthwhile video marketing campaigns. No matter which video marketing tactic you choose to try out, it’s all about offering great content. Forget about lengthy introductions and find ways to grab the viewer’s attention as soon as possible. If you don’t capture their attention within the first eight seconds, studies show, your viewers are likely to click away. Highlight…
How to Make Your Product Sell Itself by Understanding Customer Psyche
How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? According to various psychological and marketing case studies prepared by researchers from Vanderbilt University, Wharton and others, there are a number of emotional and psychological factors at play when the consumer is out checking your product out. By making use of the right strategies, you can in fact make your product sell itself. Here are some tips on how to do this. 1. Make Your Product Premium If you are not in a business that has been commoditized, then…
Build Your Business Through SMS Marketing
Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Given the brevity and immediate delivery of SMS marketing, the campaign strategy can be very economical and useful to businesses looking to build their client base. But SMS campaigns also deliver marketing materials to a rather personal virtual space: The consumer’s text inbox. As a result, it’s important to respect this access while making the best use of your SMS…
How Has Social Media Revolutionized Marketing?
Globalization of the world's trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing.
Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…
Use These Strategies In Your Next Direct Marketing Campaign
Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…
Five Reasons to Get a Degree in Marketing
Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. It is an interesting time to get into the field of marketing and a degree in the subject can provide you with the latest and greatest when it comes to this subject.
