What is the Role of a Brand Ambassador and How to Build your Dream Team?
If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…
Food for Thought: Will Robotics and Automation Change the Way We Buy Groceries?
Explore the transformative impact of automation in industries like groceries, from cashier-less stores to high-tech warehouses. The future is here.
Frozen Food Market According to a Study Expected to Reach $306B by 2020
Freezing food has long been used as an effective technique to preserve food. Unfortunately for much of human history it was limited to colder climates and specific times of the year. This of course changed in the early 20th century with the rise of ice boxes, which would later lead to residential freezers.
Plastic & (Not-So) Fantastic: What is the Manufacturing Process of Plastic and How to Recycle It?
Plastic, omnipresent in modern life, poses environmental challenges. Learn its history, production, and the need for responsible disposal.
