• Themed Contests

    6 Great Ideas for Themed Contests

    Contests work best when they’re timely and relevant, and as fall descends and the holidays approach, there’s no better time to throw a themed contest. Themed contests can work in a wide variety ways. They can be built around holiday themes, or they can have a theme related more to your company’s brand, like if you have a new product coming out. No matter which kind of contest you throw, it has to fit your target audience. After all, you want your contest to attract people who would actually be your customers. In other words, make your contest brand-relevant. 1. Photo Contests No matter which social platform you’re on, photo…

  • What to include on your homepage
    Marketing,  Online Business

    5 Things You Should Include on the Front Page of Your Website

    One of the biggest mistakes businesses make is that they simply do not include some of the most commonly sought after information on their front pages. This can negatively effect their bounce rate, visitor engagement and conversion rates. The whole point of a website is convenience, and when a customer has to take extra time to hunt down your most basic consumer information, you’re likely mere seconds away from losing them… forever. So, here are 5 obvious things you need on that front page, so your bases are covered and your visitors start hanging around longer. 1. Contact Information This has to be THE biggest problem, the easiest one to…

  • Simplify Info
    Marketing,  Online Business,  Public Relations

    How to Make Technical Information More Digestible for Your Audience

    Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…

  • Secure pages on website
    Internet,  Security

    How to Host Secure Pages on Your Website

    There's a reason why IT security and vulnerability testers seem unusually paranoid pretty much all the time. Perhaps it's easy for those of us who are not tech-savvy to mistake confusing paranoia for being knowledgeable about viable risks. One is an irrational fear, and the other flees the tracks before the train arrives. Perhaps the train does exist – and is heading right for us.

  • Video Marketing

    4 Ways to Use Video Marketing Without Showing Your Face

    Camera shy? You can still create videos without ever being on screen. Still, more often than not, your voice should at least make an appearance or two. Even without showing your face, you can make those videos personal, tell a story and work for your brand – all important components to creating worthwhile video marketing campaigns. No matter which video marketing tactic you choose to try out, it’s all about offering great content. Forget about lengthy introductions and find ways to grab the viewer’s attention as soon as possible. If you don’t capture their attention within the first eight seconds, studies show, your viewers are likely to click away. Highlight…

  • Cloud Productivity
    Computer,  Internet,  Security

    The Pros and Cons of Using the Cloud for Productivity

    These days, businesses across all verticals are converting their computing resources to the cloud. In fact, recent research indicates end-users might spend as much as $180 billion on cloud services by next year. As technology evolves, businesses are enabled to leverage modern tools in order to optimize their business processes, thereby increasing efficiency and bolstering productivity.

  • Nike Slide Banner Screenshot
    Marketing,  Online Business

    What Makes a Good Slide Banner?

    Screenshot of Nike’s Slide Banner. One of the best ways to attract customers to your products or services is with proper banner design and placement. Banner advertisements are one of the most relevant ways to market on the Internet. To get business online, you need to make potential customers react in some way. Why a Slide Banner? To get more clicks, do not create a static banner. Studies show that banners that slide, or move in some form of animation attract much more attention than a static one. Create an engaging banner ad that grabs your potential customers and forces them to click on one the images of your products…

  • Computer Mouse
    Marketing,  Online Business,  Public Relations

    5 Ways to Present Online Testimonials for Your Business

    Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…