• Marketing Strategy
    Marketing

    Successful Advertising Tips for Your Business

    If you want your business to succeed in today’s rough economy, one of the more important things you will have to take care of is advertising. Advertising is the thing that can help your business flourish, or it can be the thing that can destroy it completely, but however you look at it, it is the only way to reach your customers and present to them your products and services. Regardless of whether you run a big or a small business, advertising is essential in order to succeed, and a good marketing campaign will encourage an average consumer to take action, and become interested in your product. There are couple of…

  • Cloud Hosting
    Internet

    Key Cloud Hosting Solutions for Small Businesses

    Cloud hosting is the new buzz in the arena of technology. It has turned out to be one of the most practical and effective solutions for hosting a small business website. The major reason behind this is that these web hosting solutions can fit your budget and needs well. It is a “Software as a Service” model that can let a small business save significant amount of IT cost. You just have to outsource the maintenance of your hardware and software for hosting your website. All the headaches related to managing your IT operations, hardware and software updates and personal costs will no longer bug you. With cloud hosting, you…

  • Simplify Info
    Public Relations

    How to Make Technical Information More Digestible for Your Audience

    Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…

  • Business graph
    Marketing

    5 Simple Strategies for Your Business Online Boost

    It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…

  • Nike Slide Banner Screenshot
    Online Business

    What Makes a Good Slide Banner?

    Screenshot of Nike’s Slide Banner. One of the best ways to attract customers to your products or services is with proper banner design and placement. Banner advertisements are one of the most relevant ways to market on the Internet. To get business online, you need to make potential customers react in some way. Why a Slide Banner? To get more clicks, do not create a static banner. Studies show that banners that slide, or move in some form of animation attract much more attention than a static one. Create an engaging banner ad that grabs your potential customers and forces them to click on one the images of your products…

  • DarkWave Studio
    Software

    Streamlined Modern or Realistic Traditional? The Difference Between Skeuomorphism and Flat Design

    Graphic design has come leaps and bounds in the last decade thanks to exciting developments in technology and software. Relatedly, web design has incorporated these updates as well, offering website designers many more tools to work with when creating new web pages. Some of these trends still have the jury out on their utility and durability in the competitive market of web design.

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…

  • Business people handshake with company team in background
    Internet,  Software

    Don’t Let Technology De-Humanize Your Business

    New technologies may increase overall efficiency and reduce operating costs, but taking away the human element from your business may do more harm than good. As businesses begin to replace human employees with technology applications such as credit card readers and tablets because of increasing wage costs, businesses must still remember the importance of great customer service—which begins with a human connection. Think customer service doesn’t matter? One company that has felt the sting because of a lack of great customer service is Sears, which reported a $3.1 billion loss in 2012, according to Ashley Lutz of Business Insider. The business has an 86 percent unsatisfied, one-out-of-five star rating on…