• Ecommerce Credit Card Laptop
    Online Business

    Upscaling Your E-Commerce Business

    There are currently between 12-24 million e-commerce sites currently live across the world. Despite that enormous number, new online shops are being created every day. If you’ve already set up your e-commerce site and you’re familiar with inbound marketing, SEO, and sales funnels, it’s still important to think about what’s next. Maybe your business has been up and running for years, but now that the market is getting so competitive, you know you need to do more to stay relevant. Think about what your original business and marketing plans looked like. Chances are, they included ideas on how to grow and find success while reaching new audiences all the time.…

  • We Love Our Customers. Photo by Scott Richard. License: CC BY 2.0.
    Marketing

    Winning New Customers For Beginners

    Before we get started, let’s get one thing straight: the customer is the most important person to your business. If you cannot win your fair share, then the company will be set for failure. It doesn’t matter how fantastic your products, this is the harsh reality that surrounds your ventures. This shouldn’t incite fear. Instead, it should help you get your priorities in order. There are many different aspects that contribute to the overall success of your business. However, success in this particular field will give you far greater chances of success. Even if you’re taking your first steps into the world of business, these tips will help you cover…

  • Marketing Success
    Marketing

    Top Things To Consider When Planning A Business Marketing Strategy

    If you have a business, you’ll understand the importance of marketing. You have to promote your business if you want to have customers. Here are the top things to consider when planning your marketing strategy: Target Market The first thing you have to think about is your target market. Who are the people most likely to want a piece of your business? Normally, you can decide this based on what your business does. Look at the products and services you offer, and think who they appeal to the most. Once you’ve got your target market, you should focus all your attention on them. Your marketing strategy should aim to promote…