• Rich Snippets
    Marketing

    How Have Snippets Turned Into Important Social Media Tools Today?

    Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…

  • Handshake
    Marketing

    A Digital Dilemma: Building Powerful Offline Connections

    In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. If you have exhausted the digital channel, perhaps, now is the perfect time to go back to our core where in-person network is prioritized more than digital networking. Logically, your concern might be how can you build offline connections effectively. Below are the steps in building powerful and valuable connections and turning them into quality relationships. 1. Leverage your social media presence Your LinkedIn connections and Twitter and…

  • Business graph
    Marketing

    5 Simple Strategies for Your Business Online Boost

    It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…

  • Business people handshake with company team in background
    Internet,  Software

    Don’t Let Technology De-Humanize Your Business

    New technologies may increase overall efficiency and reduce operating costs, but taking away the human element from your business may do more harm than good. As businesses begin to replace human employees with technology applications such as credit card readers and tablets because of increasing wage costs, businesses must still remember the importance of great customer service—which begins with a human connection. Think customer service doesn’t matter? One company that has felt the sting because of a lack of great customer service is Sears, which reported a $3.1 billion loss in 2012, according to Ashley Lutz of Business Insider. The business has an 86 percent unsatisfied, one-out-of-five star rating on…

  • Mobile Phone Social Media
    Business Tools,  Logistics,  Marketing,  Online Business

    Outsource your Social Media Monitoring

    Savvy consumers are turning to social media to find products and research solutions more often every day. Businesses wishing to capitalize on the rapidly growing digital and social media trend are turning to professional call centers to monitor and respond to social media trends and inquiries. Technology is evolving at an ever increasing rate and with that rapid evolution of business processes comes changing landscape of marketing and advertising. For most of the last century advertising and marketing were dominated by the big three, print, radio and most recently television. Any business that wanted to grow and gain new customers turned to one flavor or another of one of these…

  • Caveman
    Marketing

    Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now

    Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…

  • Money Online
    Online Business

    Tips on Making Money Through Internet Business

    In the past ten years, e-commerce grew exponentially creating countless opportunities over the internet. Online businesses are gaining huge popularity because they need less investment, almost no physical space and offer better customer interaction. Plus, with the rise of affiliate marketing, you can make money off of products you don’t even make. MLM skin care companies are similar to affiliate marketing, with the stipulation that you are really into skin care. With internet usage rapidly increasing in the developing countries, the customer base is only increasing every day. Here, we will discuss several methods to make money through internet businesses. Identify the Market Research on the current market trends and…