• We Love Our Customers. Photo by Scott Richard. License: CC BY 2.0.
    Marketing

    Winning New Customers For Beginners

    Before we get started, let’s get one thing straight: the customer is the most important person to your business. If you cannot win your fair share, then the company will be set for failure. It doesn’t matter how fantastic your products, this is the harsh reality that surrounds your ventures. This shouldn’t incite fear. Instead, it should help you get your priorities in order. There are many different aspects that contribute to the overall success of your business. However, success in this particular field will give you far greater chances of success. Even if you’re taking your first steps into the world of business, these tips will help you cover…

  • Cookie Dough Fundraisers. Photo by Brian Richardson. License: CC BY 2.0
    Finance

    5 Things to Expect with Cookie Dough Fundraisers

    One of the most popular forms of fundraising for school organizations, Girl Scout troupes, and even sports teams is selling cookies. Everyone likes cookies, and cookie dough is easy to bake because it is pre-mixed and molder, ready for the oven. However, like any other fundraising, there are some expectations which can be eye openers. Understanding how to raise funds through selling cookies is one way to ensure success. Here are five things to expect with cookie dough fundraisers: Not all cookies are created equal. People like cookies, but different people like different cookies. In the same way, not all chocolate chip cookies are the same. Finding good cookie dough…

  • Women Shopping
    Management

    5 Must-Dos to Increase Retail Shopper Conversions

    Despite the Internet, brick and mortar retail store still serve the marketplace. The Bureau of Labor Statistics expects the employment of retail salespersons to grow approximately 17 percent from 2010 to 2020. Customers still enjoy the experience of shopping in a physical store or boutique, whether shopping for new clothes or books. Yet, to compete with e-commerce, brick and mortar store owners face the ongoing challenge of converting leads into buying, even loyal, customers. Unlike the Internet and e-commerce sites, stores create personal shopping experiences. To capitalize on this advantage, retailers can note the following techniques to boost those sales. 1. Create an Experience Start by making your store an…

  • Network Hardware
    Online Business

    Reducing Internet Downtime Saves Businesses Money Over Time

    The Internet has over the years had a significant impact on the way business is done in many organizations. This is a major shift from the early adopters, who were using the Internet for simple tasks such as reaching out to audiences via websites and providing a resource for employees to communicate or conduct surveys and research – there was absolutely no way of measuring its impact on an organization's bottom line.

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…

  • Volunteer Donation Community
    Finance

    Great Fundraiser Ideas for Your Service Project

    When planning a service project for the community, a family, or even a school one of the first things you have to consider is raising the money for any important items that have to be purchased to complete the project. This means most likely that you need to conduct a fundraiser. Here are some fundraising ideas for great ways to raise funds to support your service project: