How Has Social Media Revolutionized Marketing?
Globalization of the world's trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing.
Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…
Use These Strategies In Your Next Direct Marketing Campaign
Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next campaign’s success. It’s a Data-Driven Science No matter how great communication is, your campaign will fail if it’s not crafted to meet the expectations of your consumer. Know your audience and appeal to them. Matching a niche with a special offer and marketing style is as essential as the quality of your product. To be successful, collect data and stay focused. With more research you can seek out a new…
Five Reasons to Get a Degree in Marketing
Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. It is an interesting time to get into the field of marketing and a degree in the subject can provide you with the latest and greatest when it comes to this subject.
Prime Real Estate: How to Advertise on Google’s Homepage Given the Chance
Because Google sites saw more than 190 million unique visitors in July, according to Gizmodo, it is no secret that Google owns some of the most prime advertising real estate on the Internet. With the majority of these visitors starting at Google’s homepage first, it is no surprise that CNET considers this page an enviable spot for any advertiser to be. The problem is that Google wants to keep the page clean for its visitors and rarely uses it for advertising. That is, until now. Google used its homepage in August to help launch their new Nexus 7 tablet. Considering Apple just released its new iPad Mini, it is smart…
