Get Your Business Online And On The Path To Success
If you’re planning to operate your business entirely online, you need to consider exactly what this means. First, you need to be aware that will be almost completely reliant on technology. If you think about it, this is just common sense. If your tech ceases to function, your business effectively ceases to exist, and it’s as simple as that. Your website and shop will quickly lose traffic and a disaster like this can take months to recover from. Throughout these months, your brand is dead and buried. When you get back online, you’ll be starting again from square one. It’s not a pretty picture, is it? Well, fear not because…
4 Fundamentals of Email Marketing
If you have your own company and its website then you know how important emails are in contemporary brand image building process. You have probably read something about creating proper email marketing strategy, but, as you know, practice makes perfect. So below we collected four fundamental points about email marketing for you to revise in this new season. 1. Always keep a goal in mind According to the experts from Seologist everyone sends emails for one of the reasons: to build loyalty, to share news, to educate someone, to invite people to events, to sell something or to simply drive traffic to your site, etc. But out of the huge…
Four Ways To Protect Your Online Marketing Efforts
Whether you do all of your business online or you are only on there to market your business, it’s important to protect yourself and your efforts. You don’t want someone stealing your ideas, hacking your Facebook account, or using your email address to spam the world. There are a bazillion ways to protect yourself online, depending on what you are doing with your internet access. Your marketing efforts may cause you to need something as protective as a Trademark or a Copyright, but those can be daunting and sometimes unnecessary depending on your business, products, or the words you use in your advertising. Rather, here are a few if the…
Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign
Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.
Your Trusted Guide to Creating a Profitable Business Blog
You need to create a blog for your business immediately if you don't have one. Nowadays, simply having a static website doesn't cut it anymore. Check out any credible blogging statistics and you'll be amazed at just how much blogging has become powerful when it comes to marketing. A great blog establishes you as an authority and helps you to get more leads and sales.
Why Your Ecommerce Business Is Floundering, And What To Do About It
Starting up a new ecommerce business is an adventure. At each stage, there are opportunities to exploit and hurdles to overcome. For instance, you might have just set up an ecommerce store. And, suddenly, your home has suddenly become a makeshift warehouse. Or you may be looking to take your business to the next stage by offering services to customers overseas. Whatever stage you are at, in ecommerce, marketing is everything. But sometimes, businesses can get marketing wrong. And as a result, they start floundering. Thus, every so often, it’s important to step back. Think about whether you’ve got your marketing strategy right. The following are some of the things…
How to Build Trust on Your Website in 3 Surprising Steps
Do you get a decent amount of visits to your site but your Google Analytics report says they leave on the page they visited you on? Ouch. That’s not good news. The bottom line for most websites is an increase in business. More customers through your doors, buying your products, telling others about your services, etc. If viewers leave on the first page, you aren’t hitting any of these goals. You want a website that converts. The term is a “high-converting website.” Kind of like those old evangelical meetings that converted all the people under their massive circus tents. Everyone that walked in—walked out a believer. How do you get…
8 Ways to Outshine Your Competitors at Events
The key to a successful exhibition, ultimately, is to draw crowds to your display stand. To do that, you’ll need to be able to be better than your competitors’ stands. Have you ever attended one of those events and walked past rows and rows of stands that all looked basically the same? If so, you know that in order to draw attention, you need to outshine the competition. Take a look at some ways you can do just that. 1. Don’t Shy Away from Your Brand Image Before you start getting creative, it’s important to remember not to abandon your existing identity. If you already have an established brand, prospective…
3 Secrets To Online Retail Business Success
Unlock the secrets to a successful online retail business: Drive traffic with SEO, optimize your warehouse operations, and offer multiple payment options for customer convenience.
How To Set Up A Business In The UK In 6 Simple Steps
The UK market is one that many foreign enterprises will be keen to tap into. With a strong economy and a population of 64+ million people, there is a vast economic potential. Expanding a brand to the UK is something that thousands of companies have done and with great success.
Does Your Business Need A Multilingual Website?
The Internet is probably the only technology that had such a huge impact on the way we used to see the world. Even more, it had a permanent effect on the way we do business and understand to buy products or search for information. Due to the new technologies and fast Internet, the lines that used to separate countries and continents are now blurred and the commerce is free to happen wherever in the world. Even more, a transaction could happen between any two people or entities regardless of their location. This means that businesses have the possibility to develop globally without facing too many obstacles. Even so, this doesn’t…
The Marketing Tips You Might Not Have Considered Yet
Marketing is never a straight-forward aspect of the business. You're not only competing with your business rivals but also the attention of your potential customers. Thousands of man-hours have gone into creating all kinds of strategies. People have explored all kinds of ideas from the mundane to the out-of-this-world.
