Globalization of the world’s trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing. … Continue reading
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry … Continue reading
A lot of new entrepreneurs and small business owners spend so much time planning their strategies for the distribution and innovation of their products and services. However, there are instances where they forget one of the key elements of a … Continue reading
Marketing is the powerful tool that makes or breaks the business customers. It is necessary that the marketing techniques are well thought and constructed, so that you can reach out to the customers easily. In this post I have presented … Continue reading
Social Media, perhaps more so than any other development in digital marketing always seems to elicit a certain expression of puzzlement, saturated with undertones of skepticism and doubt. “What is actually the deal? Is anything being produced? Are there any … Continue reading
Effective and memorable direct marketing campaigns don’t simply materialize based on luck; they require lots of hard work, planning and strategizing. When considering your next campaign move, don’t jump in with blinders on. Follow these strategies to ensure your next … Continue reading
Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. Continue reading
To attract and retain students, universities and online colleges adopt traditional marketing techniques that businesses use for branding and promotion. Higher education institutions can enhance their global recruitment efforts by mimicking the types of direct-mail marketing campaigns or social media practices that… Continue reading
Because Google sites saw more than 190 million unique visitors in July, according to Gizmodo, it is no secret that Google owns some of the most prime advertising real estate on the Internet. With the majority of these visitors starting at Google’s homepage first, it is no surprise that CNET considers this page an enviable spot… Continue reading
Every business owner and marketing manager understands just how important marketing their business can be for future revenues and profits. If you are in charge of promoting your business, it is important to use all of the most effective strategies to your advantage. Continue reading