Customers are generally distrustful of corporate entities, and this can make brand loyalty hard to come by. Thoughtless business practices have hurt customer relationships, and businesses have further failed to hold themselves accountable in corporate dealings. Studies have confirmed that … Continue reading
An entrepreneurial drive combined with the social preferences of an introvert can be challenging for some. After all, when it comes to entrepreneurial marketing, it’s required to hold authority like a public figure would. While that’s not impossible for someone … Continue reading
What are some of the perks we have because of social media? You might be thinking about the latest selfie you just posted on Facebook. Well, yeah, that’s one of the perks too. But there are countless others as well … Continue reading
Ecommerce pages are, perhaps, the most important aspects of a business’s website. After all, these are the pages where consumers decide either to make a purchase or defer one –– where a company either ultimately succeeds or fails. Yet many … Continue reading
To succeed, law firms need to attract new clients, and the only reliable way to ensure a steady stream of new, interested parties is through marketing and advertising. Unfortunately, most law firms struggle with marketing. They don’t know which strategies … Continue reading
You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according … Continue reading
Most business in the 21st-century takes place online. The digital marketplace grows by the day. Brick-and-mortar businesses that want a prosperous future adapt to the change. For this reason, you need a copywriter who can help give you the edge … Continue reading
SEO, or search engine optimisation, is the powerhouse behind digital marketing. Any business with an online presence needs to have some level of SEO to bring people to their website. This can involve using keywords, link building strategies among dozens … Continue reading
With the changing ways of business the art of lead generation is evolving differently. Earlier companies depend on sending out direct mail, using effective advertising, and exhibiting at trade shows for generating leads. Although those approaches stand out high at … Continue reading
Time is limited and competition is high. Customers demand easy access to the business. So here is a guide for SMEs to understanding use of E-marketing for growth — A strategy to capture the attention of a digital generation The … Continue reading