• Women Shopping
    Management

    5 Must-Dos to Increase Retail Shopper Conversions

    Despite the Internet, brick and mortar retail store still serve the marketplace. The Bureau of Labor Statistics expects the employment of retail salespersons to grow approximately 17 percent from 2010 to 2020. Customers still enjoy the experience of shopping in a physical store or boutique, whether shopping for new clothes or books. Yet, to compete with e-commerce, brick and mortar store owners face the ongoing challenge of converting leads into buying, even loyal, customers. Unlike the Internet and e-commerce sites, stores create personal shopping experiences. To capitalize on this advantage, retailers can note the following techniques to boost those sales. 1. Create an Experience Start by making your store an…