• Volkswagen
    Marketing

    How to Create Successful Marketing Strategies like Volkswagen

    Marketing around the Volkswagen Polo has always been a hit with the public. From clever tag lines to tongue-in-cheek ads, the German car brand never seems to fail when it comes to promoting its products. Considering that the VW Polo is one of 2017’s best-selling cars in the UK, clearly the brand’s approach is working very well. However, how do you know just how funny, true-to-life and controversial to be when marketing your business? VW dealership, Vindis, has looked at how Volkswagen pushes fun and controversy to sell its cars and explores whether smaller businesses can do the same. VW Polo’s most famous ads There are plenty of promotional material…

  • SEO Search Engine Optimization
    Marketing

    Search Engine Optimization: What Services Does an SEO Expert Offer?

    Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing their websites and everyone is going that extra mile to ensure that they get professional experts to handle their search engine optimization. However, some web owners don’t have an idea of what SEO really is and why they need it for their sites. Luckily, this post is meant to give you an idea of what to expect from a professional SEO expert. So, read on and be ready for the…

  • Social Networking
    Marketing

    What is the Role of a Brand Ambassador and How to Build your Dream Team?

    If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…

  • Customer Service
    Marketing

    How to Increase Customer Lifetime Value

    Customer lifetime value (CLV) signifies the projected net profit contribution of a customer over time. It is calculated by adding the revenue you gain from a customer and subtracting the money spent on serving them. It is always seen that the CLV is always lesser than the value of acquiring a new customer. The Marketing stats states as follows The probability of selling your product/services to a new customer is about 5-10%. Whereas, the probability of selling the same product to the existing customer would be roughly about 60-70 %. For any organisation giving emphasis on increasing the customer lifetime value is of utmost importance. There are few tricks and…

  • eCommerce
    Business Tools

    7 Shopify Integrations Will Help Your Business Run Much Smoother

    Running an ecommerce business is difficult as it is. Marketing the product, managing inventory, and keeping customers happy is nothing short of a juggling act. Platforms like Shopify provide the foundation for running a smooth ship, but it’s not always enough. Ecommerce business owners keen on creating a more automated and efficient business flow need solutions that have no issues integrating with ecommerce. After all, Shopify integrations can easily become the saving grace you’re looking for. The power of Shopify is already evident: major businesses like Budweiser and Tesla use the platform to inform and sell. Think of Shopify integration like an additional boost to your already existing online store.…

  • Website Redesign
    Internet

    Redesign Your Website Now Or Waste Money Later

    The world of the internet has always been dynamic but in the last two years the pace of changes has been much faster which has raised discussions about trends of futuristic and ultra-modern web design. Mobile responsiveness, age responsive designs, website loading speed and many such aspects of web design are being defined in a totally new way, keeping the user in the center and latest search engine algorithms as target. The impact of these futuristic web design trends has forced even top companies like Apple, PayPal, Adobe, Microsoft, and Skype to completely redesign their websites. Everyone wishes to walk with the trends but redesigning a website consumes a lot…

  • Business Meeting Laptop Newspaper
    Internet

    5 Economical Ways to Promote Your Business on the Web

    Seeking out of the box ways to market your business that doesn’t burn a hole in your pocket? Well, you are at the right place! Imagine promoting your online business using the conventional methods like event organizing, brochures, and pamphlets. Sounds weird, right? Thanks to the internet marketing that has provided enough room for promoting businesses.

  • Product Photography
    Marketing,  Online Business

    Using Skilled Product Photography to Improve Conversions and Sales of Your Products Online

    Ecommerce has come a long way, and many successful businesses have benefited from enormous growth after taking their products online. In the past, most business owners used their sites to direct prospective customers to their physical, brick-and-mortar stores. Today, we are fully aware of the tremendous income stream that selling products online offers. One of the main things that separate the most successful online businesses from the mediocre businesses is product presentation on the online space. With the help of professional product photographers, successful ecommerce websites display products in the most visually appealing ways. The way in which product photographers create beautiful photos of products is as much a science…

  • Website Article
    Internet

    6 Simple Do’s and Don’ts of User Generated Content

    User-generated content has become an important part of the marketing strategy nowadays. It is a wonderful way for making the bond stronger between your customers and brand if implemented in a right manner. In addition, it assists in realizing the members that they are being heard by the company. Moreover, it will increase the organic traffic and assists your brand to collect invaluable exposure. Along with incredible benefits, there are lots of risks involved with the user-generated content. In this article, we will tell you about 6 simple do’s and don’ts of user-generated content. First, have a look at the do’s while successfully integrating fan content that is mentioned below:…

  • Youtube
    Internet

    Target Your Audience Strategically For Successful Video Marketing

    Numerous statistics and studies proved that online marketing is daily on the rise, and some of these studies show that video advertising actually works. Videos have more than 50% capacity of generating organic traffic than more traditional text pages. Online video marketing is hugely attractive to many businesses for lots of reasons. It is fairly inexpensive to make videos and post them on various social networks. If you spend some money to record just one online video, that video could still be getting traffic for your business many years after. The benefits of posting online videos are multiple. Understanding effective video marketing strategies is important for your business growth. To…