5 Steps To Set Up Your Business
Setting up a business involves five steps: inbound marketing, SEO, creating a landing page, implementing sales funnels, and creating the product. Each step contributes to building a successful business and improving your skills.
How to Create Successful Lead Magnets for Your Social Media Campaign
About 3.5 billion people are actively using social media today. It shows that social media is a diverse platform. Regardless of your business niche, all social media sites have a fair share of the audience that you can target for leads. However, gathering leads is going to be a mounting task unless you execute the right strategies. Understandably, it is tough to be always on top of your social media campaigns because algorithms keep on changing with time. But that does not mean you should stop using Facebook, Twitter, LinkedIn, or suchlike channels. Smart marketers are using the following lead magnet ideas on social media to expand their pool of…
Common Mistakes to Avoid When Starting Your Own Business
Avoid common mistakes when starting a business: Plan thoroughly, set goals, value your products, embrace tech, know your audience, and market boldly for success.
Why Advertising Is Important To Advance Your Brand
Are you an entrepreneur? One thing you should know is that business competition can be fierce and if you operate in a market where your competitors are very aggressive and the economy is tight then you need to ensure that your brand is easily recognized by differentiating yourself from the competition. One great way to do this is through advertising. Working with an advertising agency is always a good approach since the agency is specialized and dedicated to ensuring that your advertising campaign is successful and your brand stays ahead of your competition. Here are 5 reasons why advertising is important to advance your brand. 1. Advertising Increases Awareness to…
3 Ways Your Content Can Foster Brand Trust
Customers are generally distrustful of corporate entities, and this can make brand loyalty hard to come by. Thoughtless business practices have hurt customer relationships, and businesses have further failed to hold themselves accountable in corporate dealings. Studies have confirmed that CEOs at large make decisions at the expense of their workers to satisfy their own greed. With this in mind, businesses in 2019 need to show they are not another unethical entity out to take advantage of consumers. Digital marketing can make this possible with its ability to engage target audiences. Content marketing is a crucial form of digital marketing that may allow businesses to do this. It’s incredibly vital…
What the Introverted Entrepreneur Should Know About Marketing Their Brand
An entrepreneurial drive combined with the social preferences of an introvert can be challenging for some. After all, when it comes to entrepreneurial marketing, it’s required to hold authority like a public figure would. While that’s not impossible for someone who prefers their alone time, it sometimes can feel like an uphill battle.
Perks of the Social Media World
What are some of the perks we have because of social media? You might be thinking about the latest selfie you just posted on Facebook. Well, yeah, that’s one of the perks too. But there are countless others as well that have drastically changed the course of lives, businesses, and many other things. People have indulged in the social media world to the extent that not using it seems impossible.
How to Increase Ecommerce Page Visibility & User-Friendliness
Boost ecommerce visibility: Redesign site, optimize for mobile, implement SEO, build organic links, add engaging content, edit ads, promote on social media.
How Retailers Are Offering a More Personalised Shopping Experience
Over the past decade, shoppers have been abandoning the in-store experience in favor of online shopping. In order to boost offline appeal and regain customers, marketing strategies must focus on adapting to the changes, rather than fighting against them. So, how do retailers increase their customer retention by offering a more personalized shopping experience? In-store technology The travel sector has faced significant difficulties due to the rise of online travel agents. With companies such as Airbnb and a plethora of agents taking their businesses online, physical travel agents have had to think of innovative ways to retain the holiday booking experience as an offline task. Virgin Holidays have taken this…
Why Law Firms Struggle With Marketing (and How to Succeed)
To succeed, law firms need to attract new clients, and the only reliable way to ensure a steady stream of new, interested parties is through marketing and advertising. Unfortunately, most law firms struggle with marketing. They don’t know which strategies to use, they aren’t sure if their strategies are working, or they end up spending lots of money with no real measurable return. So why is it that so many law firms struggle with marketing, and what can they do to succeed? Lack of Expertise First, law firms tend to have limited marketing expertise. Their leadership and staff members have a background in law and/or business, and may be exceptional…
Reach, Engagement, Placement, and ROI: A Crash Course in Influencer Marketing
You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according to the experts, this subset of internet marketing is poised to become even more important as we head into the 2020s. If you don’t know what (or who) an influencer is, or why you should try to get one (or more) for your company, then read on for a crash course in influencer marketing! First, Just What the Heck Is an Influencer? As the name implies, an influencer is someone…
How to Keep Customers Loyal to Your Brand
As the saying goes: "Quality is better than quantity", and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.
