8 Easy-to-Use Share Buttons for Your Blog
Great content is the most important aspect of your blog or website, hands down. But your content also needs to reach people in order to make any kind of an impact. This is where social sharing comes into play.
What Makes a Good Slide Banner?
Screenshot of Nike’s Slide Banner. One of the best ways to attract customers to your products or services is with proper banner design and placement. Banner advertisements are one of the most relevant ways to market on the Internet. To get business online, you need to make potential customers react in some way. Why a Slide Banner? To get more clicks, do not create a static banner. Studies show that banners that slide, or move in some form of animation attract much more attention than a static one. Create an engaging banner ad that grabs your potential customers and forces them to click on one the images of your products…
5 Ways to Present Online Testimonials for Your Business
Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While that shouldn’t be too surprising, here’s what might be: As many as 90 percent of customers said their decision as to whether to buy something was influenced by a positive review they read online. On the other hand, 86 percent of customers said their decision not to buy something was influenced by negative reviews they read online. In other words, your customers place a lot of emphasis on what other…
How to Make Your Product Sell Itself by Understanding Customer Psyche
How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? According to various psychological and marketing case studies prepared by researchers from Vanderbilt University, Wharton and others, there are a number of emotional and psychological factors at play when the consumer is out checking your product out. By making use of the right strategies, you can in fact make your product sell itself. Here are some tips on how to do this. 1. Make Your Product Premium If you are not in a business that has been commoditized, then…
Build Your Business Through SMS Marketing
Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, meanwhile, have managed conversion rates as high as 23 percent. Given the brevity and immediate delivery of SMS marketing, the campaign strategy can be very economical and useful to businesses looking to build their client base. But SMS campaigns also deliver marketing materials to a rather personal virtual space: The consumer’s text inbox. As a result, it’s important to respect this access while making the best use of your SMS…
Reducing Internet Downtime Saves Businesses Money Over Time
The Internet has over the years had a significant impact on the way business is done in many organizations. This is a major shift from the early adopters, who were using the Internet for simple tasks such as reaching out to audiences via websites and providing a resource for employees to communicate or conduct surveys and research – there was absolutely no way of measuring its impact on an organization's bottom line.
Address Validation Tools Can Save Your Business Serious Cash
You’ve captured the addresses of customers and prospects the same way for years, and you don’t really want to switch over to another system that requires re-training your employees. The learning curve and training time are nothing, however, compared to the costs your business incurs because of dirty data in your system. A whopping 94 percent of companies suspect their databases suffer from major inaccuracies, a QAS.com report on data quality notes. Even if you don’t think data cleaning is worth the time and effort, there are indirect and direct costs associated with data quality issues that all businesses need to be aware of. Direct Costs The postage you spend…
The Importance of Listening to Collective Wisdom
How well you observe people as they interact with various technologies determines your ability to take stock of how they experience products, services, and the beneficial solutions they find in them. Consumers take to innovative products and services positively with an amazing amount of appreciation reflected in the way they patronize, perpetuate the value promise, and even “advertise” them for other consumers to experience. In the process, consumers become distributors of marketing information relevant to the ongoing retail cycle. Your mastery of reading through the way people in organizations solve problems, sustain brand beliefs, or find business solutions in agreement with corporate growth and profitability also determines your continued success…
Rules of Life and Business: Lessons from Bob Parsons
If you are an entrepreneur looking to start your own business venture, success stories are a great way to learn process improvements and get inspired. Executive Chairman and Founder of GoDaddy, Bob Parsons, is no stranger to success.
How to Organize a Successful Twitter Chat
Twitter is a powerful, underused tool for promoting your brand and establishing yourself and your business as an expert in your field. One way to really harness and use the power of networking through Twitter is through a Twitter chat.
How Has Social Media Revolutionized Marketing?
Globalization of the world's trade has brought about many changes. Goods can be made for less, exotic materials can be traded, and the labor involved in certain work can be outsourced. Social media has brought about similar changes to marketing.
Caveman to CEO: 4 Ways To Bring Your Business Out of The Stone Age Now
Is your business stuck in the Stone Age? If your main market focus is still centered around direct mailers, it is time to revamp your campaigns so that you can keep up with all of the competitors in your industry that are utilizing the Internet to expand their businesses. In today’s day and age, you cannot reasonably succeed without using advanced marketing tools. Here are 4 ways that you can ‘get with the times’ and expand your business at the same time. 1. Create a Facebook Page and Make Sure to Manage It Creating a Facebook account for your business is not all that difficult, but managing the account is…
