Beauty and the Business: How to Compete and Thrive in the Salon Industry
The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…
Tips for Search Engine Optimization
The SEO game has changed drastically over the last couple years and it left many digital marketers frustrated. Climbing search engine rankings within a week or two is now a thing of the past. Today's digital marketing world reflects marketing in the real world.
How Have Snippets Turned Into Important Social Media Tools Today?
Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…
5 Things to Expect with Cookie Dough Fundraisers
One of the most popular forms of fundraising for school organizations, Girl Scout troupes, and even sports teams is selling cookies. Everyone likes cookies, and cookie dough is easy to bake because it is pre-mixed and molder, ready for the oven. However, like any other fundraising, there are some expectations which can be eye openers. Understanding how to raise funds through selling cookies is one way to ensure success. Here are five things to expect with cookie dough fundraisers: Not all cookies are created equal. People like cookies, but different people like different cookies. In the same way, not all chocolate chip cookies are the same. Finding good cookie dough…
How to Furnish an Office When You’re Starting from Scratch
When you first launch a startup you’re unlikely to have your own office. Some people may be lucky enough to gain enough funding that they can have an office straight away. But more often than not founders of small companies begin working at home or using co-working spaces. When it’s time to move into your own space, you’re tasked with furnishing and decorating your office so that it’s both functional and good looking. Eventually, you’ll want your office to reflect your brand and work ethos, but to begin with you probably just want to focus on its functionality. Before Buying Before you buy any office furniture there are some things…
A Digital Dilemma: Building Powerful Offline Connections
In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. If you have exhausted the digital channel, perhaps, now is the perfect time to go back to our core where in-person network is prioritized more than digital networking. Logically, your concern might be how can you build offline connections effectively. Below are the steps in building powerful and valuable connections and turning them into quality relationships. 1. Leverage your social media presence Your LinkedIn connections and Twitter and…
Tips for Choosing the Best Digital Signage Templates
In addition to giving your brand visual identity, using the best digital signage templates communicates your products to your clientele. You achieve this by optimizing your signage for the best readability through various design elements such as colors, structure, orientation, and text among others. Note that designing digital signage templates is a task best left to professionals, and it is advisable to hire a good designer for the best results. The following are some guidelines used in designing digital signage templates: 1. Structure your template using rows, columns and categories Structured menu content is easily understood by customers, making it is easy for them to decide what to order. For…
5 Offline Promoting Tactics for Your Small Business
The world of today can be divided into two groups of people: those who live online and those more oriented to the offline world. Every business owner should be aware of this division. Also, this Internet-wise duality can be of essential importance when it comes to planning your marketing campaign. If your business is more oriented towards middle-aged and older people, then it is clear that the promotion of your small business should definitely be directed to offline promotional methods. On the other hand, products designed for younger generations must be presented both online and offline. Here are some useful offline promoting strategies that could help you improve the visibility…
How to Make Technical Information More Digestible for Your Audience
Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, most of us even need a break after several chapters of good fiction. Feeding your audience information about your products, services, company or processes via text alone is just about the worst way to do it, especially when the information is highly technical. As a business owner, you know everything about your niche, industry or topic. You’re the expert, so you should be able to explain it. So why doesn’t…
5 Simple Strategies for Your Business Online Boost
It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of economy tigers of the Far East and the long crisis in Europe with an uncertain outcome, running a business seems like a total mess. However, people are driven with challenges and opportunities to succeed. Online or dead Today, if you own a business and you fail to take your share of the online market, you can consider your business dead within a few months and yourself a beggar. When it…
How to Jump-Start Your Business with Email Marketing?
Email marketing is one of those techniques that can show instant results. It is also one of the best methods to jump start your business. E-mail marketing might sound complicated when you hear terms like, spam filters, list building, click rates, etc. We will discuss some tips below to leverage the power of e-mail marketing to jump start your marketing campaign for your start-up.
4 Ways to Use Video Marketing Without Showing Your Face
Camera shy? You can still create videos without ever being on screen. Still, more often than not, your voice should at least make an appearance or two. Even without showing your face, you can make those videos personal, tell a story and work for your brand – all important components to creating worthwhile video marketing campaigns. No matter which video marketing tactic you choose to try out, it’s all about offering great content. Forget about lengthy introductions and find ways to grab the viewer’s attention as soon as possible. If you don’t capture their attention within the first eight seconds, studies show, your viewers are likely to click away. Highlight…
