• Technology Circuit Board
    Internet

    Using Technology to Bolster Customer Acquisition and Retention

    Customer acquisition is crucial for any small business or startup that wants to thrive in today’s world, and retention is just as important. While technologies like the internet have made small businesses more visible and competitive, it’s also taken away from the face-to-face nature of the customer experience. As the world grows more connected, it seems like people are actually drifting further apart in some senses. Nevertheless, the majority of the world’s business is done online. Attracting customers and retaining them in the digital era is dependant almost entirely on the internet and customers that you’ll never meet face to face. So how do you use technology to bolster customer…

  • Websites Screens
    Marketing

    Business Design Tips for a Winning Website

    Designing a winning business website requires a key set of foundational knowledge about the ways in which that website will be utilized. Understanding how a website will be utilized by web users is vital to the process of designing. Once you can fully visualize what web users need from your business in the digital realm, you will be more fully equipped to create a successful site design. Start building your knowledge now, and check out a quick summary of a few of the most important aspects of a winning website design. Navigational options are vital Speaking in terms of foundational design aspects, you have to make sure to provide a…

  • Cloud Hosting Websites
    Internet

    Six Reasons Why Cloud Hosting Is Better Than Traditional Hosting

    In this era, all the businesses are looking for ways to manage their web hosting needs in a better way. With many options available, website owners can have a hard time figuring out what is best for their site and which companies they should trust. There are various types of hosting and as the time passes, improved technologies are being introduced. There is the traditional web hosting, and then there is the cloud hosting Traditional hosting Traditional hosting is basically of two types, dedicated hosting and shared hosting. Shared hosting is sharing a server with other websites, which produces a risk of security. Small businesses use shared hosting because of…

  • Mobile Phone Castle
    Management

    3 Tips for Improving Communication in the Digital Workplace

    We live in the most connected time that any human being has ever lived in, and yet, it seems that we’ve grown worse at communicating as time has gone on. Gone are the days of the workforce that could rely on face-to-face communication as an workplace staple, as offices exist in both physical locales and in virtual spaces accessed from all over the globe. Communication all too often now boils down to textual exchanges between multiple time zones, sometimes even utilizing varying degrees of shorthand and emojis to get points across. Compounding the issue is the degree to which the current workforce can be considered intergenerational, with baby boomers on…

  • Laptop Business Tools
    Accounting,  Business Tools,  Management

    5 Online Resources to Help Run Your Business

    Being a small business owner is no easy feat. After gathering the capital required to launch your company, filing the necessary paperwork to set its wheels in motion, and finally procuring your license to operate, you’re now tasked with making your small business succeed amongst a sea of competition. How do you prove to yourself and others that you have what it takes? One of the best strategies is to take advantage of the abundant amount of online resources available to small business owners such as yourself. Many of these tools and services are free, but if they’re not, they cost significantly less than the expense of hiring someone in-house…

  • House Sold
    Marketing

    Search Engine Optimization for Real Estate Companies

    Ask your fellow real estate agents about their marketing tricks, and listen to what they are not telling you. SEO has long been the single most successful technique in the realtor marketing game, and it’s a thin chance that any of your competitors would ever reveal their number one secretive growth hack. SEO seems like magic, but it does require some hard work on your company’s website. Think about it as you would think about a real estate property that you need to sell. In order to get enough visitors and at least a few prospective buyers, you need to make your site neat, comfortable, and appealing. When implemented on…