Five Reasons to Get a Degree in Marketing 

Marketing Degree

Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. Continue reading

Marketing Solutions to Increase Enrollment & Promote Higher Education 

Marketing Books

To attract and retain students, universities and online colleges adopt traditional marketing techniques that businesses use for branding and promotion. Higher education institutions can enhance their global recruitment efforts by mimicking the types of direct-mail marketing campaigns or social media practices that… Continue reading

Streaming Vs Cable: Updates From the Frontline 

Three friends are watching TV

Technological innovation has always shaped how entertainment is delivered. From the AM radio to streaming on your smartphone, the way you consume entertainment is continually in flux. As HBO’s CTO Bob Zitter admitted in an interview, “Technology remains the major catalyst for change in the TV business.” Continue reading

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