10 Things to Consider While Choosing the Cloud Server
Today, cloud computing and AWS has become one of the most talked-about topics within the field of information technology. There are several IT giants like Amazon, Microsoft and Google who are presenting some wonderful examples of this latest form of computing technology. A substantial part of credit for this ever expanding field of the cloud hosting services certainly goes to these IT giants. Cloud computing has made it easier for businesses to outsource their infrastructure. AWS is a great option to allow businesses to increase their effectiveness and focus on their core business. It is a secure, affordable and reliable platform that makes cloud computing accessible to businesses which would never…
4 Things a Business Needs to Understand About Data Breaches
Data breaches have become a fact of life for businesses. Ruthless hackers infiltrate systems, injecting malware and stealing vital information from companies. You must protect your organization from them. When you can’t, you must behave proactively to lessen the damage. Here are four things a business needs to understand about data breaches.
Putting Your Business on the Map
When you run a retail store, the last thing you want is to be undiscoverable. There's a certain prestige when it comes to running a hidden store that's full of great gems, but ultimately that's not good for business unless you run a niche store that sells expensive products. If that's the case, then be as obscure and hard to find as you like!
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
Why Has Your Local SEO Company Been Letting You and Your Website Down?
Discover why your local SEO may not be working and when it's time to rethink your choice of a local SEO company. Avoid common pitfalls and ensure success.
Tech Talk: Modern Day Features For Increased Business Sales
Discover how integrating modern technology can significantly impact sales for your business. From SEO to influencer marketing, stay ahead in the game.
Get Your Business Online And On The Path To Success
If you’re planning to operate your business entirely online, you need to consider exactly what this means. First, you need to be aware that will be almost completely reliant on technology. If you think about it, this is just common sense. If your tech ceases to function, your business effectively ceases to exist, and it’s as simple as that. Your website and shop will quickly lose traffic and a disaster like this can take months to recover from. Throughout these months, your brand is dead and buried. When you get back online, you’ll be starting again from square one. It’s not a pretty picture, is it? Well, fear not because…
4 Fundamentals of Email Marketing
If you have your own company and its website then you know how important emails are in contemporary brand image building process. You have probably read something about creating proper email marketing strategy, but, as you know, practice makes perfect. So below we collected four fundamental points about email marketing for you to revise in this new season. 1. Always keep a goal in mind According to the experts from Seologist everyone sends emails for one of the reasons: to build loyalty, to share news, to educate someone, to invite people to events, to sell something or to simply drive traffic to your site, etc. But out of the huge…
Four Ways To Protect Your Online Marketing Efforts
Whether you do all of your business online or you are only on there to market your business, it’s important to protect yourself and your efforts. You don’t want someone stealing your ideas, hacking your Facebook account, or using your email address to spam the world. There are a bazillion ways to protect yourself online, depending on what you are doing with your internet access. Your marketing efforts may cause you to need something as protective as a Trademark or a Copyright, but those can be daunting and sometimes unnecessary depending on your business, products, or the words you use in your advertising. Rather, here are a few if the…
Your Trusted Guide to Creating a Profitable Business Blog
You need to create a blog for your business immediately if you don't have one. Nowadays, simply having a static website doesn't cut it anymore. Check out any credible blogging statistics and you'll be amazed at just how much blogging has become powerful when it comes to marketing. A great blog establishes you as an authority and helps you to get more leads and sales.
How to Build Trust on Your Website in 3 Surprising Steps
Do you get a decent amount of visits to your site but your Google Analytics report says they leave on the page they visited you on? Ouch. That’s not good news. The bottom line for most websites is an increase in business. More customers through your doors, buying your products, telling others about your services, etc. If viewers leave on the first page, you aren’t hitting any of these goals. You want a website that converts. The term is a “high-converting website.” Kind of like those old evangelical meetings that converted all the people under their massive circus tents. Everyone that walked in—walked out a believer. How do you get…
Communication Technologies That Have Revolutionized The World
Communication technology has improved beyond all recognition over the last couple of decades. Innovators have successfully made the world a smaller place by linking people together. It is now possible to communicate with almost anyone on the planet in a matter of seconds. So, we wanted to take a look at some of the technologies that allow that to happen.
