SEO, or search engine optimisation, is the powerhouse behind digital marketing. Any business with an online presence needs to have some level of SEO to bring people to their website. This can involve using keywords, link building strategies among dozens … Continue reading
Several years ago, German industrial giant Seimens announced that they would be investing well over $100 million to reduce their carbon emissions and eventually become a climate-neutral company. Although this news was great for the planet, the company wasn’t acting … Continue reading
Creating loads of content that generates no traffic is a thankless job. If there’s no constant flow of readers to your articles, they just take the space on your server. The question is how to keep driving traffic after your … Continue reading
One of the best things about content is that it’s so versatile you can use it to achieve pretty much any digital marketing goal. Good content can increase engagement. It can grab attention, generate leads, boost conversion rates, influence purchase … Continue reading
Is the website secure? That’s the main thing customers are looking for in your website. As Internet is advancing by leaps and bounds, hackers are getting more and more sophisticated. To ensure the integrity and safety of your business information … Continue reading
Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing … Continue reading
The world of the internet has always been dynamic but in the last two years the pace of changes has been much faster which has raised discussions about trends of futuristic and ultra-modern web design. Mobile responsiveness, age responsive designs, … Continue reading
The popularity of digital voice assistants is growing rapidly. While the initial focus of this sector was on smartphone devices, voice recognition technology is beginning to reach other areas – like the automobile and the workplace – with a gathering … Continue reading
When you run a retail store, the last thing you want is to be undiscoverable. There’s a certain prestige when it comes to running a hidden store that’s full of great gems, but ultimately that’s not good for business unless … Continue reading
The open plan office was supposed to be the future (just like flying cars). But the more employers experimented with it, the more they realized it didn’t work. The open plan ideal is slowly but surely being supplanted by flexible … Continue reading