In the past, colleges seeking to recruit students spent a lot of money and time traveling to high schools, and sometimes conventions, all over their surrounding region. At the high schools or conventions, many were allowed to set up a table or a give a presentation promoting the college and interacting with potential recruits. Gas and planning expenses, as well as traveling salary for recruiters who often had other duties to fulfill at the office were extremely costly to colleges. There was also the expense of extensive promotional materials to catch the attention of students. The Impact of Social Media Social media created a new opportunity for colleges to save…