• Beauty and the Business. Photo by Startup Stock Photos. License: CC BY 4.0.
    Management

    Beauty and the Business: How to Compete and Thrive in the Salon Industry

    The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media. Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…

  • Supermarket
    Business Tools

    Why a Mystery Shopper Will Help Your Business

    Understanding the positive impact a mystery shopper will have on your business requires an understanding of how they operate and what they do. While they may enjoy shopping, mystery shoppers (sometimes called secret shoppers) are also extremely diligent in their approach to the shopping experience. They have to have good memories, be able to explain their findings in written reports, and interact with your staff naturally. They may look like an ordinary shopper, but they are anything but. A mystery shopper is a trained agent Whether working in the field, or conducting shopping exercises over the internet or telephone, a secret shopper working with the best mystery shopping groups will…

  • Rich Snippets
    Marketing

    How Have Snippets Turned Into Important Social Media Tools Today?

    Harnessing the power of snippets found across the web is the new mantra in online marketing today, especially in the social media scenario. Whether it is for a product launch or an event, businesses are able to maximize the use of their Facebook pages by carrying out technical support, using the “Like” button for customer connections, creating real time forums and promoting discounts, exclusive offers, latest news and product launches. As a result, this helps to promote the profile of the company with the knowledge of their products quickly spreading though the various social networks, often leading to a viral effect, all at no cost. But the fact is, this…

  • Network Hardware
    Online Business

    Reducing Internet Downtime Saves Businesses Money Over Time

    The Internet has over the years had a significant impact on the way business is done in many organizations. This is a major shift from the early adopters, who were using the Internet for simple tasks such as reaching out to audiences via websites and providing a resource for employees to communicate or conduct surveys and research – there was absolutely no way of measuring its impact on an organization's bottom line.

  • Production Planning
    Management

    What is Preventing Your Business from Prospering?

    While you might be convinced that your business is ticking away at its optimum rate, there are a number of things – probably happening right now – that are hampering your productivity and, as a result, your profitability. In turn, these things can add up to reduce your potential for expansion. Isolated, they might look like tiny little things that aren’t worth thinking about. However, add them up and you might be surprised to find out just how much time they’re eating into – time that could be better spent growing your business and enticing new customers. We’ve compiled the top five things you can do to get things really…

  • Mailbox
    Business Tools,  Logistics,  Marketing

    Address Validation Tools Can Save Your Business Serious Cash

    You’ve captured the addresses of customers and prospects the same way for years, and you don’t really want to switch over to another system that requires re-training your employees. The learning curve and training time are nothing, however, compared to the costs your business incurs because of dirty data in your system. A whopping 94 percent of companies suspect their databases suffer from major inaccuracies, a QAS.com report on data quality notes. Even if you don’t think data cleaning is worth the time and effort, there are indirect and direct costs associated with data quality issues that all businesses need to be aware of. Direct Costs The postage you spend…

  • Mobile Phone Social Media
    Business Tools,  Logistics,  Marketing,  Online Business

    Outsource your Social Media Monitoring

    Savvy consumers are turning to social media to find products and research solutions more often every day. Businesses wishing to capitalize on the rapidly growing digital and social media trend are turning to professional call centers to monitor and respond to social media trends and inquiries. Technology is evolving at an ever increasing rate and with that rapid evolution of business processes comes changing landscape of marketing and advertising. For most of the last century advertising and marketing were dominated by the big three, print, radio and most recently television. Any business that wanted to grow and gain new customers turned to one flavor or another of one of these…