3 Ways Your Content Can Foster Brand Trust
Customers are generally distrustful of corporate entities, and this can make brand loyalty hard to come by. Thoughtless business practices have hurt customer relationships, and businesses have further failed to hold themselves accountable in corporate dealings. Studies have confirmed that CEOs at large make decisions at the expense of their workers to satisfy their own greed. With this in mind, businesses in 2019 need to show they are not another unethical entity out to take advantage of consumers. Digital marketing can make this possible with its ability to engage target audiences. Content marketing is a crucial form of digital marketing that may allow businesses to do this. It’s incredibly vital…
All You Want to Know About ERP Solutions
ERP streamlines business functions like accounting and inventory. Choosing the right system is crucial for efficiency and adaptability to market shifts.
How Retailers Are Offering a More Personalised Shopping Experience
Over the past decade, shoppers have been abandoning the in-store experience in favor of online shopping. In order to boost offline appeal and regain customers, marketing strategies must focus on adapting to the changes, rather than fighting against them. So, how do retailers increase their customer retention by offering a more personalized shopping experience? In-store technology The travel sector has faced significant difficulties due to the rise of online travel agents. With companies such as Airbnb and a plethora of agents taking their businesses online, physical travel agents have had to think of innovative ways to retain the holiday booking experience as an offline task. Virgin Holidays have taken this…
How to Deliver Modern Customer Experience with Chatbots?
Today, customers interact with brands in more ways than ever, across unique channels, devices, and time zones. While technology and automation have obviously taken businesses to the next level and made the modern customer experience much noisier. Multiple customer interactions happen 24×7, and many fly below the radar. Bain & Company survey found out that 80% of businesses had delivered “superior customer experience.” In this age of hyper connectivity, brands can engage their customers in more innovative ways to go beyond their expectations and deliver great customer experience. Here are 6 different ways to deliver a modern customer experience. 1. Use Automation “Chatbots are making their way into the landscape…
How Technology Is Changing the Logistics Services Industry
Few areas of the modern economy remain untouched by technological advance. And the world of logistics is no exception. Driven by the explosive growth of the e-commerce sector, shipping companies have been driven to resort to ever-more sophisticated methods of getting a package from A to B at minimal cost and within minimal time. The result has been an unprecedented level of change. But what does that change look like?
10 Ways How Live Chat Is Your Best Lead Generation Channel
Utilize live chat software for lead generation by providing real-time support, boosting website conversions, qualifying leads with chatbots, enabling co-browsing and video chat, reducing cart abandonment, implementing intelligent routing, reducing bounce rate, upselling with relevant deals, and integrating with CRM tools.
Four Steps to Starting a Business in France
Setting up your own business, no matter what it is, can be a daunting prospect. But doing this in France, where complicated bureaucratic forms in French are enough to scare off even the most determined entrepreneur, is many times more intimidating! To help you get started, here are four key elements to keep in mind when starting a business in France: 1. Find your niche When setting up a business abroad, you’ll face a number of concrete obstacles compared with local entrepreneurs. The language can present a significant barrier, not just for legal and other formal procedures (discussed in detail below), but also in terms of building business connections. To…
What Should You Do as a Business for IT Struggles?
Starting a business is everyone else’s dream. This is usually because the world’s richest men and women are never employed folk. They are in business, solving problems and getting paid for that. However, when your business develops IT problems or continues with unresolved problems, it becomes more of a flat tire that slows you down and you will never get anywhere with it. At one point, you will either to decide whether to prosper the business by solving these problems or drown into losses and oblivion. These are some of the most common IT problems businesses face and suggested solutions on how them. Cyber-security Cyber-security is a major concern for…
Top Six Benefits of Using a Professionally Designed Website for Your Business
A well-designed website is an integral part of any business in the modern environment. Your site should act as the online presence of your business where you interact with your customers, attract new web visitors, and even respond to queries. It is also the platform where you should make sure that your audience is highly engaged through informative content. From this analysis, it is clear that a business website is a vital component of any business which should be designed professionally to deliver its mandate. A considerable number of business owners are just focused on the aspect of having a business website without paying critical attention to its design, technical…
Expanding Your Events Space – Things to Consider
If your company hosts a lot of conferences, meetings or expos, your event space has to be spectacular. Or perhaps you rent out your space to customers who frequently hold weddings or parties on your property. If so, you might need to consider expansion or repurposing unused spaces like outdoor buildings to use for hosting events. When thinking about your next event and how you can improve your space, remember to consider acoustics so everyone can hear the speaker loudly and clearly. Lighting is another important aspect to think about. You can install colored lighting to highlight memorable moments during your conference or expo. If you host weddings, fancy colored…
The In’s and Out’s of Virtual Team Leadership
Virtual team leadership is on the rise, with workplace trends such as telework and work-life balance accommodation becoming more popular, according to Rutgers University’s' online resources. They write that telecommuting is becoming so widespread that rates may even approach 50 percent of the workforce by 2020.
Anticipating Customer Needs on Your Website
Are you one of the 53 percent of U.S. adults who tend to abandon their online order if you can’t find a quick answer to your question? The truth is most people want to be able to easily find what they are looking for without having to pick up the phone to ask their question. How do you give people what they want when they visit your website? You anticipate their needs! If you can predict what questions they may have, you’re not only being helpful, you’re potentially turning visitors into customers, avoiding complaints, and improving conversion rates. You’re thinking like your customers and optimizing your website. How do you…
