Competition in business is fiercer than ever. It’s a cut-throat industry and if you’re new in town, you need a launch that rocks. You want everyone to be talking about your event – and your business – long after the … Continue reading
Essentially, the brand of your business is how the consumers see your company. Your brand is formed by the categories that your business fits into. For instance, you might be an e-commerce company, catering to industrial businesses. You might also … Continue reading
Marketing has become increasingly difficult nowadays as competition has intensified and consumers have grown wary of the well-known marketing rhetoric. Rather than using marketing signals to form their opinions, consumers have become self-dependent, using the Internet to help them research … Continue reading
People are visual creatures; ever wondered why there is strategic placement of products in retail stores, use of eye-catching fonts in advertisements, or glitz added to draw attention? This fact is essential in marketing: not only does the message need … Continue reading
Before we get started, let’s get one thing straight: the customer is the most important person to your business. If you cannot win your fair share, then the company will be set for failure. It doesn’t matter how fantastic your … Continue reading
You will no doubt be aware of many franchised companies that operate in your local area. But, have you ever wondered if they make good business sense? It turns out that they are quite successful, as long as you choose the right franchise, of course. Continue reading
Regardless of the size of your business, if you don’t have a blog or social media presence, you may as well be setting up shop on Mars. The point of starting a business is to make money doing what you love, and a big part of that is making yourself and your brand as visible as possible. Continue reading
Effective communication and cooperation between businesses can be established on many levels. The most important condition for that is that they find a mutual interest in what they are doing in the market. For connecting with your colleagues and fellow … Continue reading
There is a strong stereotype about American businesses among non-American nations. Americans show up, make a lot of promises, act busy, and then disappear. Once a new venture is started in another country, a mysterious American manager might send flurries … Continue reading
Contests work best when they’re timely and relevant, and as fall descends and the holidays approach, there’s no better time to throw a themed contest. Themed contests can work in a wide variety ways. They can be built around holiday … Continue reading