The key role that marketing actually plays is that it convinces the customer to buy a certain product. That is all that a company requires for surviving and it increases its longevity if successfully implemented. The basic definition for marketing … Continue reading
Don’t rush when preparing to launch your business. You might not make it perfect, but you want to do everything possible to ensure that people will love what you have to offer. You have competitors that are already doing well … Continue reading
There are marketing campaigns that stand the test of time and have become a part of our national culture. You can learn a lot by studying the successful campaigns of the past. Learn how to make your new marketing capture … Continue reading
The last few years have been trying for advertisers and marketers. All traditional advertising formats have been under scrutiny. Fake news, ad frauds and poor advertisement targeting have led to over $7 billion of losses in the digital advertising and … Continue reading
Let haters say what they want to say, but the print is far from dead. The death of print is a gross exaggeration and a fantasy. It is true that ever since people have found ways to access news and … Continue reading
The most excellent gift technology has given us that we can quickly earn money by sitting in the comforts of our home. These days every other person is blogging about different topics and makes money out of it. Of course, … Continue reading
The digital revolution has brought with it bags of opportunities. These opportunities have not been availed to the giant electronics and software companies only. They are also available to ordinary citizens who are industrious and creative enough. One way in … Continue reading
You may have already undergone a crash course, and designed your business website, but there’s always something new to learn. Your business website is never finished. There will always be a need for changes and upgrades. In fact, a malleable … Continue reading
Running a small business is American as apple pie. However, when competing with major corporations, it can be difficult to stay above water. Business expenses often cut into a business owner’s take home much more than they would like it … Continue reading
The ways in which we consume media have greatly changed over the years, with on-demand media becoming our main mode of entertainment. The best strategy for surviving in today’s digital age is to gather, compile, and analyze data about viewers’ … Continue reading