The last few years have been trying for advertisers and marketers. All traditional advertising formats have been under scrutiny. Fake news, ad frauds and poor advertisement targeting have led to over $7 billion of losses in the digital advertising and … Continue reading
Let haters say what they want to say, but the print is far from dead. The death of print is a gross exaggeration and a fantasy. It is true that ever since people have found ways to access news and … Continue reading
The most excellent gift technology has given us that we can quickly earn money by sitting in the comforts of our home. These days every other person is blogging about different topics and makes money out of it. Of course, … Continue reading
The digital revolution has brought with it bags of opportunities. These opportunities have not been availed to the giant electronics and software companies only. They are also available to ordinary citizens who are industrious and creative enough. One way in … Continue reading
You may have already undergone a crash course, and designed your business website, but there’s always something new to learn. Your business website is never finished. There will always be a need for changes and upgrades. In fact, a malleable … Continue reading
Running a small business is American as apple pie. However, when competing with major corporations, it can be difficult to stay above water. Business expenses often cut into a business owner’s take home much more than they would like it … Continue reading
The ways in which we consume media have greatly changed over the years, with on-demand media becoming our main mode of entertainment. The best strategy for surviving in today’s digital age is to gather, compile, and analyze data about viewers’ … Continue reading
Marketing around the Volkswagen Polo has always been a hit with the public. From clever tag lines to tongue-in-cheek ads, the German car brand never seems to fail when it comes to promoting its products. Considering that the VW Polo … Continue reading
Numerous statistics and studies proved that online marketing is daily on the rise, and some of these studies show that video advertising actually works. Videos have more than 50% capacity of generating organic traffic than more traditional text pages. Online … Continue reading
Everyone tells you that you need to have your business online and where online it needs to be, but they don’t always delve into what it is you need to be paying attention to if you want to ensure your … Continue reading