SEO is a wonderful way of increasing your traffic – but it certainly isn’t the only way. It’s good news for any business owner out there who doesn’t have the knowledge they need to rank high in the search engines. … Continue reading
The public relations industry seems to be dominated by women, as anyone who’s worked with (or within) a PR firm surely knows. But appearances can be deceiving. According to an incisive Quartz report, the PR business has a pernicious glass ceiling that’s only just showing signs of cracking. Continue reading
Why do we wear official clothes to work? Why do authors use pseudonyms? Why do celebrities wear makeup? The answers to these questions are all the same and downright simple – appearance matters! In our current society, regardless of our values and motives, it is our looks and behavior that defines who we are. Continue reading
Competition in business is fiercer than ever. It’s a cut-throat industry and if you’re new in town, you need a launch that rocks. You want everyone to be talking about your event – and your business – long after the launch is over. In spite of what might be weeks or even months of preparation, many people continue to make the same mistakes. Continue reading
The people who live the most fulfilled lives are those that give back to society. Families and communities that have the culture of giving live happier lives, pass down great values to the next generation and make their communities and the world at large a better place. Continue reading
Transforming your steady-state startup into a transformational company is accomplished by addressing a need in an innovative way, whether that’s doing it cheaper, better, or totally different than what we know. Getting funded will push you ahead. Here are some tips and tricks you can use to gain external funding for your startup. Continue reading
Internet facilities have restructured the world of business as we know it. Nowadays, thousands of entrepreneurs use those resources to run their companies entirely online. However, it’s not only the community of online businesses that can benefit from those endeavours. Continue reading
Communicating is vital to every business. You have to be able to communicate effectively with customers, clients, suppliers, employees, and colleagues. So, read on to find out how you can do exactly that. Continue reading
As a business owner in an English-speaking country, you could stand to gain a lot from considering foreign cultures and languages in your region as part of your target audience. Take the UK as an example: having an English website is great, but imagine how much more you could do if your site were translated into French, German and Spanish. Continue reading
If you own a small business or are the CEO of a major corporation, there are many ways you can use some of your profits and time to give back to the community. In addition to doing some good in the world, participating in philanthropic activities can help boost your company’s reputation. Continue reading