Public Relations

Harness the power of public relations. Shape brand perception, manage communications, and build meaningful connections to influence stakeholders positively.

  • Management,  Public Relations

    Corporate Cheer – 6 Sensational Business Gifts for Your Star Clients

    When the money rolls into your bank account month after month, it’s easy to take your clients for granted. You keep providing the service, and they will keep paying for it. Sometimes, it’s when they cut ties that you realize you could have done it much, much better. Look after your clients, and they will look after you. One corporate gift giving can play a pivotal role in forging strong client relationships. Here are a few gift ideas to sweeten the deal: Branded Merchandise Very few gifts benefit the recipient as much as the buyer, but that’s what’s on the table with branded corporate gifts. You spend a little bit…

  • Business Employees Team
    Management,  Public Relations

    Personal Touch – 5 Secrets to Creating Lasting Business Relationships

    Lasting business relationships are necessary if you want to succeed. You want to be the first person your colleagues think of when they need the job done. But how do you build a business relationship that can stand the test of time? With these five, simple steps you’ll find it’s easier than you thought. Remember Birthdays Remembering someone’s birthday is an effective way to show that you acknowledge him or her. By doing this, your colleague won’t feel like a face among many but like an individual who is an asset to the group. It also shows you care about them because you’re capable of remembering personal details. Consider purchasing…

  • Office Exterior Greenery
    Management,  Public Relations

    How to Enhance the Beauty and Functionality of Your Office Exterior

    Why do we wear official clothes to work? Why do authors use pseudonyms? Why do celebrities wear makeup? The answers to these questions are all the same and downright simple – appearance matters! In our current society, regardless of our values and motives, it is our looks and behavior that defines who we are. This importance of appearance and its influence on society plays a significant role in the corporate world. The exterior looks of your organization, i.e. its physical space, can affect your customer’s attitude towards your business. Thus, it is important for you to ensure that the exterior is appealing at all times. The following are some means…

  • Microphone
    Logistics,  Marketing,  Public Relations

    Mistakes Everyone Makes At A Business Launch – And How To Avoid Them

    Competition in business is fiercer than ever. It’s a cut-throat industry and if you’re new in town, you need a launch that rocks. You want everyone to be talking about your event – and your business – long after the launch is over. In spite of what might be weeks or even months of preparation, many people continue to make the same mistakes. You can only ever make one first impression, and the impression you make in business can follow your company for years. With some creative preparation, and a thorough awareness of your audience, you can throw a business launch that sets you on the path to success. Mistake…

  • Spanish Language
    Public Relations

    How a Professional Translation Agency Can Grow Your Business

    As a business owner in an English-speaking country, you could stand to gain a lot from considering foreign cultures and languages in your region as part of your target audience. Take the UK as an example: having an English website is great, but imagine how much more you could do if your site were translated into French, German and Spanish. Thanks to the Internet and improved foreign policies between countries, regional trade is much easier now than it was just a few years ago. However, without a multilingual site customized to the needs of your regional non-English speaking audience, you won’t be able to effectively market your business in the…

  • Give Back
    Public Relations

    4 Ways Your Business Can Give Back

    If you own a small business or are the CEO of a major corporation, there are many ways you can use some of your profits and time to give back to the community. In addition to doing some good in the world, participating in philanthropic activities can help boost your company's reputation. Here are four of the best ways your business can give back to the community.