Online Business

Thrive in the world of online business. Discover e-commerce, digital marketing, and strategies to establish a strong online presence and reach global audiences.

  • FEMA ADA Compliance
    Corporate Law,  Online Business

    What Does ADA Compliance Mean For Digital Business?

    Does your business have to deal with regulatory compliance? If you don’t already, you might soon have to. Sometimes these regulations are set forth to protect third-party information, from credit card data to personal health information. With the rise of cybersecurity breaches across all industries, mentions of the Health Insurance Portability and Accountability Act (HIPAA) have risen, with Duquesne University indicating that HIPAA’s “primary area of concern in 2017 has been data security.” Other times these regulations protect third parties from unfair treatment. Title IX, for example, which was signed into law in 1972, states that “no person in the United States shall, on the basis of sex, be excluded…

  • Man Tablet Coffee Cup
    Online Business

    Get Your Business Online And On The Path To Success

    If you’re planning to operate your business entirely online, you need to consider exactly what this means. First, you need to be aware that will be almost completely reliant on technology. If you think about it, this is just common sense. If your tech ceases to function, your business effectively ceases to exist, and it’s as simple as that. Your website and shop will quickly lose traffic and a disaster like this can take months to recover from. Throughout these months, your brand is dead and buried. When you get back online, you’ll be starting again from square one. It’s not a pretty picture, is it? Well, fear not because…

  • Wordpress Blog
    Business Tools,  Marketing,  Online Business

    Your Trusted Guide to Creating a Profitable Business Blog

    You need to create a blog for your business immediately if you don't have one. Nowadays, simply having a static website doesn't cut it anymore. Check out any credible blogging statistics and you'll be amazed at just how much blogging has become powerful when it comes to marketing. A great blog establishes you as an authority and helps you to get more leads and sales.

  • E-Commerce Store
    Online Business

    Why Your Ecommerce Business Is Floundering, And What To Do About It

    Starting up a new ecommerce business is an adventure. At each stage, there are opportunities to exploit and hurdles to overcome. For instance, you might have just set up an ecommerce store. And, suddenly, your home has suddenly become a makeshift warehouse. Or you may be looking to take your business to the next stage by offering services to customers overseas. Whatever stage you are at, in ecommerce, marketing is everything. But sometimes, businesses can get marketing wrong. And as a result, they start floundering. Thus, every so often, it’s important to step back. Think about whether you’ve got your marketing strategy right. The following are some of the things…

  • Website Resources. Photo by Serge Kij. License: CC BY 2.0.
    Marketing,  Online Business

    How to Build Trust on Your Website in 3 Surprising Steps

    Do you get a decent amount of visits to your site but your Google Analytics report says they leave on the page they visited you on? Ouch. That’s not good news. The bottom line for most websites is an increase in business. More customers through your doors, buying your products, telling others about your services, etc. If viewers leave on the first page, you aren’t hitting any of these goals. You want a website that converts. The term is a “high-converting website.” Kind of like those old evangelical meetings that converted all the people under their massive circus tents. Everyone that walked in—walked out a believer. How do you get…

  • Laptop Google
    Online Business

    Does Your Business Need A Multilingual Website?

    The Internet is probably the only technology that had such a huge impact on the way we used to see the world. Even more, it had a permanent effect on the way we do business and understand to buy products or search for information. Due to the new technologies and fast Internet, the lines that used to separate countries and continents are now blurred and the commerce is free to happen wherever in the world. Even more, a transaction could happen between any two people or entities regardless of their location. This means that businesses have the possibility to develop globally without facing too many obstacles. Even so, this doesn’t…