Marketing
Unleash the power of marketing. Craft compelling strategies, engage audiences, and build strong brands in the dynamic landscape of today's digital age.
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
Top 4 Technologies and Emerging Strategies in Sports Marketing
All industries experience foundational shifts in the ever-changing technological environment, and sports marketing is no exception. The immense scope of its platform is startling, and franchises and leagues are turning to cutting-edge technology to build winning teams and capitalize on fan passion. The goal is establishing a solid customer base and growing additional revenue sources, such as corporate sponsorship through operational transformations, corporate restructures, and new techniques intended to reach its target audiences. Creating Innovations Shifting criteria, views, beliefs, and expectations of sports consumption requires catering to those unique perspectives. Teams, leagues, athletes, agencies, and media outlets are not only competing for new fan recognition, but are racing against each…
Why Has Your Local SEO Company Been Letting You and Your Website Down?
Discover why your local SEO may not be working and when it's time to rethink your choice of a local SEO company. Avoid common pitfalls and ensure success.
Use These Two Proven Ideas To Generate More Leads
What is the best way to generate more sales leads? How can you find new customers to boost your business today? When thinking about how to generate more leads, some methods work far better than others. Two in particular that have stood the test of time are cold calling and the internet. Use cold calling to generate offline leads and your website to generate online leads.
Tech Talk: Modern Day Features For Increased Business Sales
Discover how integrating modern technology can significantly impact sales for your business. From SEO to influencer marketing, stay ahead in the game.
Get Your Business Online And On The Path To Success
If you’re planning to operate your business entirely online, you need to consider exactly what this means. First, you need to be aware that will be almost completely reliant on technology. If you think about it, this is just common sense. If your tech ceases to function, your business effectively ceases to exist, and it’s as simple as that. Your website and shop will quickly lose traffic and a disaster like this can take months to recover from. Throughout these months, your brand is dead and buried. When you get back online, you’ll be starting again from square one. It’s not a pretty picture, is it? Well, fear not because…
Four Ways To Protect Your Online Marketing Efforts
Whether you do all of your business online or you are only on there to market your business, it’s important to protect yourself and your efforts. You don’t want someone stealing your ideas, hacking your Facebook account, or using your email address to spam the world. There are a bazillion ways to protect yourself online, depending on what you are doing with your internet access. Your marketing efforts may cause you to need something as protective as a Trademark or a Copyright, but those can be daunting and sometimes unnecessary depending on your business, products, or the words you use in your advertising. Rather, here are a few if the…
Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign
Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.
Your Approach To Nailing It With Potential Clients Each And Every Time
If you’re in the business of meeting clients and trying to get them on board, then you’re undoubtedly acquainted with pressure. Your business thrives on your ability to sell to people. You can’t be doing it half-heartedly. Instead, you need a strategy. You need to show them your value, your expertise and your service. All in one meeting. Here’s how you do that. Manners go a long way It’s something that shouldn’t have to be said. Yet, an unfortunate reality of today’s ‘entrepreneurs’ is a belief that their charisma is always enough. Yes, you can build a rapport with potential clients and get a little less formal. But you can…
How to Create Great Content for Business Digital Signage
Digital signage continues to change the way businesses promote their products and services within their premise. They have continually helped boost sales as well as customer loyalty. However, for the option to work effectively for you, it is imperative that you learn how to create great content for your business digital signage. Below are some of the best tips you can use in content creation. Consider your audience The first step in any content creation process is to understand your audience. You need to understand their plight and determine how your products or services can help them. You also need to understand their age. For example, if your target audiences…
Your Trusted Guide to Creating a Profitable Business Blog
You need to create a blog for your business immediately if you don't have one. Nowadays, simply having a static website doesn't cut it anymore. Check out any credible blogging statistics and you'll be amazed at just how much blogging has become powerful when it comes to marketing. A great blog establishes you as an authority and helps you to get more leads and sales.
Why Your Ecommerce Business Is Floundering, And What To Do About It
Starting up a new ecommerce business is an adventure. At each stage, there are opportunities to exploit and hurdles to overcome. For instance, you might have just set up an ecommerce store. And, suddenly, your home has suddenly become a makeshift warehouse. Or you may be looking to take your business to the next stage by offering services to customers overseas. Whatever stage you are at, in ecommerce, marketing is everything. But sometimes, businesses can get marketing wrong. And as a result, they start floundering. Thus, every so often, it’s important to step back. Think about whether you’ve got your marketing strategy right. The following are some of the things…